As you already know, the use of hashtags or tags gives us greater visibility on Instagram and helps us make it easier for other users with interests similar to ours to find our photos. Therefore, it is very important to know which tags can benefit us most when positioning our publication.
A while ago we talked about this topic and how to use applications like Tags For Likes, which give us a list of the most popular hashtags according to the type of photo.
This time we would like to go one step further and go looking for the labels that best suit our photo specific.
What is the key to finding the right hashtag?
It is evident that there is no exact formula to find the perfect hashtags for each publication, these depend solely on the use that users make of them and this is something that can easily change. So It is essential to see how and what a hashtag is used for before using it. and keep a few things in mind.
1. Set your posts
The most important thing when tagging a photo is that our hashtag establishes the content of our photography as much as possible. This will make it easier for you to connect with users who have similar interests to yours and who regularly interact with and follow users who upload content related to those interests.
Forget about using tags basically because they are among the 100 most popular hashtags, this is not going well enough. Our advice is that you look at your photo carefully and think carefully about the labels that best fit it.
2. Connect with like-minded users
Although it is essential that hashtags are popular, it does not make sense to use very general tags such as #foto or #fotografia which, even when they have a very high number of tagged photos, do not provide any information about our photo. This means that they are not going to help us connect with quality followers who truly care about all of our posts.
Through the use of popular but specific tags, we manage to attract the attention of users who want content related to ours and generate continuous interaction with our profile, liking and commenting on our posts regularly and not punctually.
3. Research
A technique to discover new hashtags related to our content is notice that other tags use the other users in the same type of photo.
As an example, in the case of profiles that publish photos of abandoned places at the same time as the hashtags #abandoned or #abandonedplaces, others such as #urbex or #urbex_rebels are usually used. These can give even better results, since even though they have fewer tagged photos, they are more specific and more used by users who are passionate about this type of photography, which is, after all, what we are interested in reaching.
4. The number of hashtags
The appropriate number of hashtags per post is one of the most controversial topics.
Some data reveal that a greater use of tags (up to 30) gives us greater visibility and therefore more interactions are received in the publication. We can say that everything indicates that this statement is true, as long as the use of the labels is correct as we have explained before.
On the other hand, many users complain about the excessive use of hashtags on Instagram, arguing that it will end up nullifying their usefulness.
It is true that photo lists - when we search for photos by hashtags - are usually saturated with photos that have nothing to do with the real meaning of the tag, which ends up subtracting all its value.
Therefore, good use of hashtags is essential not only for the positioning of your photos as a user, but also to improve the functioning of Instagram as a social network.
