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It was announced when HBO Max will arrive in Spain, but not only that, but at the same time what will happen with the current HBO.
HBO Max It was released in May 2020 in the United States and, from that moment, it began to climb some positions. The platform debuted as a service based on the current HBO from WarnerMedia. In fact, it contains all the programming, but at the same time original productions and extra content from third parties bought by the American multinational conglomerate.
Until September of this year, HBO Max registered just over 8.6 million users, outlining its expansion to the rest of the world in 2021. We knew what would happen, presumably, coexisting with the premium television service HBO. Despite everything, there was a change of plans about this situation. It seems that the latter has its days numbered in some regions of the world.
The landing of HBO Max in Europe
Finally, the mess was resolved. WarnerMedia just revealed his plans for the release of HBO Max in Spain. The company announced that the streaming content service will arrive throughout the second half of 2021. The funny thing is that the current services of HBO in Europe They will not survive as they are, but will begin updating during that period to further integrate the new platform.
The person in charge of HBO Max Global, Andy Forsell, unveiled the strategy throughout the Web Summitt. Even though HBO Europe He did not have much experience and has struggled to establish himself in the region, it is clear that dividing efforts does not help the main mission. No one can measure up against bulls the size of Netflix, Amazon Prime Video and the growing popularity Disney +. No, HBO Max it goes as one to try to attract users.
"... we need to be a global service ... we will offer twice the content and more functionality," said Forsell.
It's an interesting and logical move WarnerMediaAt the same time, the announcement takes place after another great reveal. The firm announced that all films by Warner Bros to be released in 2021, they will simultaneously reach both movie theaters and the catalog of HBO Max. Although it is openly exposed to piracy and the business strategy seems risky, the current sanitary conditions do not leave many alternative paths.
In case the play goes well, HBO Max will have abundant material to try to position itself in Europe and other regions of the planet. It is worth mentioning that the platform at the same time will reach Latin America throughout the second half of next year. For example, a strong letter, at the same time Wonder Woman, it will be the most famous and awaited series Zack Snyder's Justice League.
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References: broadbandtvnews.com
Where can we see this content online? 🍿
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