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After Christopher Nolan's controversial statements, Warner Bros. assured that Tenet's poor box office forced HBO Max to be included in the new strategy.
The film industry is on its head after the decision made by Warner Bros. Some days ago. It should be remembered that the company announced that 17 of its films scheduled for the next few months will reach both movie theaters and HBO Max. The new strategy is a serious blow to several sectors, especially those who work at the exhibition and who hoped to recover with some of the future premieres.
Among the figures in the sector who made the strongest claim, is the film director. Christopher Nolan. The filmmaker considered that it was a tortuous blow against the industry, both because of the treatment of the creators and because of the millions who depend on the exhibition in complexes. He even issued a harsh statement saying that HBO Max it is the worst service of transmission since today.
Anyway, these words did not sit well in the offices of the senior executives of Warner Bros. Faced with the growing number of celebrity rankings, the company decided to re-explain why it opted for simultaneous premieres in cinemas and HBO Max. Taking advantage of this situation, he threw a hard stone against Beginning, remembering Nolan that the low box office of his film was key to making this decision.
Warner Bros. Explains New Strategy With HBO Max
In days past, the CEO of Warner Bros., Ann sarnoff, issued a statement that identified the most recent film of Nolan like a basin. He explained that there was a lot of uncertainty about people's reaction to the opening of the cinemas. Several months after this situation, the cabbages There are still some restrictions on mobility and the outlook has not improved.
«What we learned after the premiere of Beginning It is that the United States is not yet ready to reopen completely and have a full participation of fans in theaters. This is where our new strategy is derived, ”he declared.
Sarnoff recognized that the hybrid model It represents a radical change in the way of doing business within the world of cinema. Despite this, he considered that it is the most viable in such a hostile scenario derived from the health crisis. At the same time, he acknowledged that there is a possibility that more films will be included in the list, but everything will depend on what happens in the coming months. Therefore, they will be monitoring both the performance of the films released under this format, as well as the progress in the fight against the coronavirus pandemic.
It should be remembered that Beginning it was one of the first films to hit theaters after the premiere. In spite of everything, it became a failure due to the expectations that were had around this production. We could even say that it is the biggest collection setback within the filmography of Nolan, which is consolidated as one of the most profitable and box-office filmmakers.
The little more than 350 million dollars of Beginning they served Warner Bros to realize that they would have to resort to HBO Max. The truth is that the streaming business was much less affected than that of traditional cinema. Among the most serious consequences was the delay in the filming of some of his productions due to health contingency measures. Regardless, many of the actors and creative teams have returned to the recording studios at this time of year.
References: cnet.com
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