Colors in the cinema, the key to generating emotions

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The correct use of colors in the cinema is essential to create emotionally charged films, works that really create a connection with the audience.

In its simplest definition, cinema is the art of telling stories through images. However, he is not only guided by inspiration, but at the same time by the technical mastery of all the elements that come together in these compositions. Among them, the use of colors To generate emotions, such a rich and entertaining subject that it has given way to numerous studies and research.

Since its origins, man has built a deep relationship with him colors. It is proven that each of them affects our emotions differently. Being a visual art, cinema is not exempt from the so-called color psychology. Knowing all its secrets has become one of the goals of great filmmakers, whose goal is to create films that connect with the viewer on an emotional level.

Color as a resource for storytelling

the use of colors in the cinema or in movies it helps determine the aesthetic style of a director. Some choose strident colors to stir our senses with feelings of energy and dynamism, while others resort to desaturation of these to generate other types of reactions. From the first scene, the filmmakers they understand that it is a powerful narrative device, the perfect catalyst for promoting moods.

Surely you have heard that the color blue inspires tranquility, freshness and relaxation, but that its overexposure on a stage transmits sadness and melancholy. Apart from this, pink is a color that is inevitably associated with the feminine, but at the same time it is associated with the feeling of friendship, delicacy and love. As we can see, each color affects our perception as spectators and, consequently, our emotional state.

It is no coincidence that sad or nostalgic scenes have an aesthetic dominated by the color blue, while those where passion or violence predominate have a greater presence of red. In this way, the filmmakers seek to reinforce the plot of their shots by playing with colors to direct us to a certain emotion, just as they do with the soundtrack or the type of framing.

The masters of the use of color in the cinema

Among the directors who forged a style unmistakable for their masterful use of colors in the cinema meet Alfred Hitchock. His case is curious because he began his career recording in black and white, experimenting with the use of color until 1948. Just enjoy Vertigo to understand that he was a genius as a visual storyteller. This film is characterized by the predominant use of intense reds and greens.

The filmmaker Pedro Almodóvar is considered another of the great masters of the use of color on the big screen. His talent stands out for choosing a palette capable of enhancing the dramatic effect of the story. Apparently, the color red is the one we find most frequently in his filmography.

Another emblematic case is that of the iconic Wes Anderson, who usually moves between colors pastel and vibrant for your different movies. Without any doubt, it is one of his main characteristics as a visual artist, becoming a reference for new generations.

In the end, all serious filmmakers know that the color it is just as important as the plot of the movie itself. Every decision made about this element will be key to raising or lowering its expressive power.