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Sell products on Instagram using comments




Today we are pleased to present the first in a series of guest posts.
On this occasion we have the presence of Jenny del Castillo from the Blog Gananci.com, que viene a contarnos sobre una herramienta muy interesante para comercializar productos en Instagram usando los comentarios como botón de compra.

Cuando tienes un negocio, indudablemente, presentarse en las redes sociales puede ser una gran utilidad. Pero, ¿algún momento se ha preguntado por qué publica constantemente contents en estas plataformas? ¿Cuál es el verdadero propósito de todo esto?

As a company, especially if it is a small one, your priority will undoubtedly be to make sales. And today I'm going to show you how you can increase your Instagram earnings using Soldsie.

Soldsie Enables realizar ventas directas en Instagram y Facebook mediante los comentarios. Solo debes de publicar tu post y quien quiera comprarlo, solo deja un comentario y ¡listo!

What should I do to create an account on Soldsie?

Even if Soldsie It is a service quite equivalent to Chirpify, su portal Web es bastante impreciso en términos de precio y detalles acerca de cómo funciona. Es por ello que hemos investigado un poco para que tengas toda la información si buscas aplicar esta solución a tu negocio y aprovechar tu comunidad de followers en Instagram.

To get started, the only way to register Soldsie it's through your contact form. It seems a bit like throwing a bottle into the sea without knowing if someone will ever read it, but in reality it is a kind of initial filter that the team of Soldsie start accepting only good candidates.

How does it work Soldsie.

Soldsie ha creado un método revolucionario para monetize a sus followers de Instagram. Funciona así:

  1. Connect your Instagram account with your account Soldsie.
  2. Once both platforms are connected, Soldsie le proporcionará una dirección web de registro para sus clientes, la dirección web debe tener el siguiente formulario: «http://www.soldsie.com/instagram/[tu-nombre-de-usuario-en-instagram]». Cualquiera que quiera comprarle un producto mediante Instagram usando Soldsie, you must first register at that address. It is recommended that you put it in view of everyone in the description of your Instagram profile.
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  3. Crea una campaña para Instagram desde tu dashboard Soldsie including a photo of the product and its description.
  4. Then post on Instagram the photo of the product (s) you want to market along with its description and price.
  5. You follower o followers (clientes) básicamente disponen que comentar «sold out»- sold - in that post (remember that it is a service that, for now, is only in English).
  6. Buyers who have never made a purchase before must register by clicking the link sent to them.
  7. Transaction completed!

Verdaderamente es un procedimiento muy simple y rápido tanto para el client como para el vendedor. El procedimiento de registro en el paso 3 solo debe realizarse una vez y demora menos de 1 minuto.

At the same time, another great utility is that you can schedule the publication of several products if, as an example, you want to make a «express sale«, Por lo que no hace falta estar frente al PC si buscas organizar un event de este tipo. Y puede ofrecer cupones de descuento en sus posts.

It is Soldsie an ideal solution for your business on Instagram?

Before joining SoldsieYou should consider this: does your Instagram account have a good base of followers and are they engaged with it? With this we mean to say that those followers should be interested both in buying the posts that you show on your profile, as well as being active in the comments they leave you.

The latter is fundamentally vital since to buy something they must leave the comment «sold out»As we saw before and if they do not usually comment on your photos, it is difficult for you to get them out of their shell to do so, even if you start marketing your merchandise on your profile.

You must also consider other important factors such as price and the type of posts you sell. Posts that cost less than € 40 are great because they are aimed at more "compulsive" shoppers. And remember that market products on Instagram it should always be a quick and easy procedure.

Con respecto a tus productos, pregúntate si son objetos adecuados para una venta online rápida. Regularmente, posts como joyas, complementos y ropa suelen funcionar bien puesto que Instagram es, fundamentalmente, una social network visual y estos objetos suelen tener además esa característica de atractivo visual.

What are the fees for Soldsie?

This is the tricky terrain of Soldsie and it is that they do not have a fixed rate for everyone. We have contacted Soldsie and the information they have provided us is that regularly the first $ 700 for sale (approximately € 490) have no cost.

From there they usually charge the 3% of the sales you make, even when they notify us that depending on the volume of sales, they can change that rate of the 3%.

At the moment we do not know if the change would be by a greater or lesser percentage, since they have not wanted to provide us with that information.

The benefits of using Soldsie on your business profile on Instagram.

There is so much more to Soldsie they only make sales. Although it is quite easy to use, they provide many tutorial videos and other types of instructions so that at no time you get lost in the procedure.

Apart of this, you receive extensive and free training on Instagram, What; books (or e-books if you are outside the United States), webinars, personalized advice from one of the members of the Soldsieand special access to groups on Facebook to ask questions and talk with other users to share experiences.

It is also the service itself Soldsie who handles and sends invoices and makes sure buyers pay, sending them reminder emails in case payment doesn't happen instantly. This way, you don't have to worry about those problems.

The disadvantages of Soldsie.

One of the great disadvantages of this platform is that they send an invoice to the customer's email every time they have made a purchase, so if 5 posts are purchased, they will receive 5 different emails, with which the buyer will see their mailbox crowded and it may annoy you.

That very point is what leads to the next downside: shipping costs.

Since you can only market one post at a time, there is no way to get a shipping rebate if you buy more than one post. Full shipping of each post is charged.

Without a doubt, Soldsie It is a good solution to gain leads and generate sales through Instagram as long as you have a strong and active follower base on Instagram and use it in combination with your online store or web.