A landing page or landing page is a powerful element within a strategy of bloggin or marketing. Learn with us to create one.
What is a landing page?
A landing page It is a page that within a web or blog has the purpose of making conversions. A landing page looks for the lead capture (or prospects) through, for example, the subscription to the mailing list. This with the intention that those leads or prospects buy a product or service.
Yes, landing pages help us earn money if we know how to do them.
What are the characteristics of a landing page?
A landing page is a hyper specialized page. As you know, it has only one purpose: generate conversions.
To achieve this specific objective, a series of items arranged in a specific way. These items (and even more so, their arrangement) are common to all landing pages. Let's see what they are.
1. Clear objective
All powerful landing pages have a single purpose (we already know what it is). That's why they are pages monkey themed. There is talk of only one thing. And everything that is said in them has to do with that thing.
If the objective of the landing page is for the visitor to give us their e-mail he copy of the page should be clear. Nothing to make the visitor dizzy with strange stories.
2. Call to action
In previous installments we have talked to you about the relevance of calls to action or call to actions. We even teach you to create effective CTAs with WordPress. Everything that we teach you there will serve you.
It is that when creating an effective landing page or landing page we need that all the content of it is a call to action enormous. A clear invitation to action.
3. Eye-catching
There is no effective landing page that is not flashy. If it is boring, hardly our visitors do click. At the same time, a good image tells the visitor how good the products or services are.
As we live saying: The visitors eat with the eyes. Feed them well.
4. Simple
We told you in the first point. If a landing has a single clear objective, we must be consistent with that objective. As much as you visual designer allows you to include all kinds of ornaments and watermarks limit yourself to what is necessary.
Once you are clear about all the points that make a landing effective, it is normal that you want to create your own. We tell you which are the tools that will help you create one.
Create a landing page in WordPress
To create a landing page there is no one tool only. We share with you the ones we use.
Create a landing with WPBakery
When we know which items to include on your landing page, nothing like a visual designer to help us materialize the idea.
If you follow what is exposed in our tutorial of introduction to design with WPBakery. You will get your landing page after a few clicks.
Create a landing with a Theme
Yes, there are websites that are pure landing page. Nothing of about me, services, blog and other stories. Those pages function as the first step of a complete sales funnel.
Many of them are based on a specialized template. Templates What:
- Construction landing page
The themes we list are available in the WordPress template directory. Some are free and others are available to be used in your lite version.
Create a landing page with WordPress Landing Pages Plugin
There are plenty of payment tools dedicated to landing pages. And finding references to them is extremely easy. That is why we include in this list:
WordPress Landing Pages
It is a plugin that will help you build a landing page from scratch.
The results are effective if you want a simple landing page. It includes several useful options such as the ability to do page A and B test. We cannot ask this plugin for more for that price: Is free. It is regularly updated by its developers.
Create a landing page with Popup Builder
This is the kind of discovery that makes us proud. Popup Builder is a plugin that has more to do with pop ups what with the landin pages. At the time we used Hello bar when it was discontinued we had to find another.
So we found Popup Builder. Don't be fooled by its name or what it was made for. By applying some adjustments we can make any pop up with a form to request the data of our visitors to become an effective landing page.
That means that the possibilities are almost endless. Of course, always remember to respect the basic characteristics of the landing pages.
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