To attract your audience, you will need to be able to grab their attention in a meaningful way. However, this is not always an easy task, especially when there are so many distractions on your mobile devices.
Por suerte, las push notifications ofrecen una solución eficaz. Las notificaciones push son una forma para que los editores y otras compañías envíen mensajes directos en tiempo real a sus audiencias, con el fin de ayudar a fomentar la participación y generar traffic.
En esta publicación, discutiremos qué son las notificaciones push y explicaremos los beneficios de usarlas. Al mismo tiempo lo guiaremos a través de de cuatro consejos sobre cómo usar las notificaciones automáticas para generar tráfico repetido y discutiremos cómo configurarlas en su sitio de WordPress. Let us begin!
The benefits of using push notifications
Las notificaciones push son mensajes emergentes en los que se puede hacer clic que se pueden usar en browsers o dispositivos y apps móviles. Son una forma de comunicación directa, instantánea y en tiempo real.
Through the use of push notifications, publishers can:
- Reach your readers where they spend most of their time, on their mobile devices
- Agregue un nuevo channel que controlen directamente, que es idéntico a un boletín informativo, pero con tasas de apertura y clics más altas
- Drive engagement and return visits, helping convert occasional visitors to loyal readers and creating habits
Los editores de noticias y contents, en particular, se beneficiarán de las notificaciones push. Después de todo, ofrecen una forma eficaz de entregar contenido, historias y actualizaciones urgentes a los lectores. Las notificaciones push al mismo tiempo pueden desempeñar el mismo papel que un boletín cuando se trata de construir una base de lectores leales.
Otro beneficio de las notificaciones push es la simplicidad del proceso de subscription. A modo de ejemplo, quienes visiten su sitio o aplicación móvil por primera vez solo deberán seleccionar Allow when prompted, and can then be added to your subscriber list.
Mobile app push notifications, fundamentally, have high acceptance rates. According to studies, almost 60 percent of internet traffic comes from mobile devices, with the subscription rate for mobile app push notifications 43.9 percent for iOS users and 91.1 percent for Android users (since the process is automatic on the latter platform).
Ahora que hemos cubierto la utilidad de las notificaciones push, veamos cuatro consejos para usarlas para generar tráfico repetido en su Blog o sitio de noticias.
1. Create clear and concise messages and use emojis
Push notifications are short. It usually only takes about 40 characters to grab users' attention and get your message across. Therefore, it is recommended that you use simple and direct language.
Make sure to choose topics that are relevant to your readers. At the same time it helps to frame your message in a way that instills a sense of urgency and inspires action. For news editors, one way to get attention would be to include a term like "BREAKING NEWS" in a push notification for an important and timely story.
A la vez, querrá probar y utilizar frases breves pegadizas y llamadas a la acción (CTA). La investigación al mismo tiempo ha encontrado que el uso de emojis en notificaciones push puede aumentar la participación de manera significativa.
Emojis can help convey a certain emotion or tone in your message. At the same time, they can improve the overall appearance of the notification.
Al mismo tiempo es importante crear un mensaje de aceptación atractivo. A diferencia de las notificaciones Web que solo usan mensajes de aceptación de ‘permitir’ o ‘bloquear’, las notificaciones push móviles le posibilitan personalizar el mensaje que envía.
When crafting your subscription message, consider telling the reader the value of participating and explaining what they will get (breaking news, the latest updates, special promotions, etc.). At the same time you can customize the 'Allow' and 'Don't Allow' buttons to be a little more pleasant, using terms like 'Yes! "Or" Maybe later. "
2. Segment your audience
People don't want to be constantly bombarded with messages, especially those that are not relevant to them. Using a pervasive streaming approach to push notifications can make your subscribers upset and unsubscribe.
According to research, targeting your audience for push notifications can increase CTRs on 218 percent. By identifying your subscribers based on their interests, you can send personalized messages for each individual. In turn, this should increase the chances that your messages will open.
Hay varias alternativas para clasificar a sus suscriptores. A modo de ejemplo, los editores de noticias pueden segmentar a los usuarios según las categorías de contenido que el lector esté interesado en recibir. Otras opciones de segmentation incluyen la zona horaria, la ubicación y el tipo de dispositivo.
Las apps móviles al mismo tiempo posibilitan a los editores de contenido permitir que sus suscriptores elijan qué tipo de notificaciones desean recibir y cuándo. Esto posibilita que el Username se sienta más en control y menos bombardeado con mensajes innecesarios.
An example of this technique in action can be seen in The New York Times push notification settings for its mobile app.
Content and news publishers can use these settings to create valuable messages for their audiences. You can know which stories your audience is interested in receiving automatic notifications and customize them accordingly.
3. Take into account the time and frequency of the messages
One study found that almost 40 percent of users say they opt out of push notifications due to being disturbed at the wrong time. At the same time, more than half said they opted out because they found push notifications irritating.
Research has shown that the highest click-through rates for push notifications occur on Tuesdays and during non-business hours. However, this is, of course, a generalization. Determining the most effective times and frequency for your push notifications may take some experimentation.
This is another reason why segmentation is key; can help you determine when to send messages to each category of subscribers. As an example, ecommerce sites can use push notifications to address shopping cart abandonment.
At the same time, segmenting your audience enables you to personalize messages based on their time zones and locations. If half of your audience is in a different time zone than yours, you don't want to send messages that they will receive in the middle of the night.
Publishers of news, blogs, and other content can often benefit from messaging first thing in the morning. As an example, The New York Times sends an automated "Morning Briefing" notification every day.
4. Track the right metrics
Del mismo modo que con cualquier strategy de marketing, el seguimiento del rendimiento de sus notificaciones push es esencial si desea ver qué funciona y qué no. Puede llevar algún tiempo establecer a qué tipo de mensajes y a qué tiempo responde su audiencia.
There are certain metrics to pay attention to that can help you evaluate the performance of push notifications, including:
- CTR
- Opt-in and opt-out rates
- Open rates
- Retention rates
Los mejores métodos para capturar y analizar los datos varían, según las plataformas y los sistemas que esté utilizando para enviar notificaciones. No obstante, lo importante es que su estrategia de seguimiento se mantenga constante, por lo que puede optimize y mejorar continuamente sus notificaciones push.
How to send push notifications using WordPress
It is important to understand that there are some differences between web and mobile push notifications. Web notifications do not offer the customization options for subscription messages that mobile notifications do, for example. They also don't allow you to reach iOS users. At the same time, research has found that mobile app push notifications have higher open and click rates.
There are several alternatives for sending push notifications of any kind using WordPress. To send web notifications, as an example, you can use a tool like OneSignal.
To install this WordPress plugin, go to your WordPress dashboard and navigate to Plugins> Add New. Find the OneSignal plugin and then install and activate it. From there, you can check out our handy guide to adding push notifications to WordPress for further instructions.
Si desea enviar notificaciones push móviles, a parte de esto, puede crear una versión de la app móvil de su sitio web utilizando un servicio como MobiLoud.
its free plugin helps simplify the process of turning your WordPress site into an app that you can then use to send notifications. With MobiLoud you automatically create and send push notifications directly from your WordPress dashboard. At the same time it offers an option for readers to decide on which topics they want to receive push notifications. This is ideal for blogs, news sites, and other content publishers who want to increase engagement.
In this crowded digital environment, you only have so many opportunities to engage visitors and persuade them to return. Push notifications offer an efficient way to do just that.
Luckily, creating web and mobile push notifications through WordPress is easy. As you do so, keep these four tips in mind:
- Create clear, catchy and concise messages with emojis to increase engagement.
- Use a mobile app to segment your audience and create targeted messages.
- Consider the timing and frequency of the delivery of notifications.
- Track the metrics that are most important to your business to optimize and improve your push notification strategy.
Do you have any questions about using push notifications? Let us know in the comment section!
