If you are into podcast dynamics and sound, in this post we recommend the best streaming services for share audio in WordPress.
Let it play: If you are a blogger, audio is your friend
If you are in the world of blogging and the dynamics of the webs for professional purposes is viable that you already know. In previous installments we have talked to you about the relevance of audio in a strategy of blogging.
Is that, an audio file, accompanying each of your articles can represent the difference between winning a recurring visitor plus. Or lose a reader because, does not have time to read.
Audio, SEO and the way Internet users read
On the web you do not read how books were read over there before the arrival of the Internet.
Visitors, who are your potential clients and contractors, don't have as much time. This is why a very high percentage of Internet users prefer the audio format, podcats or videos when consuming information on the web.
The other truth behind audio, and this is true for SEO, is that audio alone does not rank.
Audio does not position. Point.
Why?
Because Google and other search engines work through de spiders, some robots that read the content. And, based on that reading (and a host of other dynamic, changing factors) rank sites in search results.
A key fact here:
Robots read. They do not listen or watch videos.
This is why audio, video and, in short, all multimedia items that you use in your blogging strategy must be accompanied by text. Here are some guidelines to help you create the best content:
Why share the audio in WordPress by Streaming?
In how to add audio to WordPress we showed you how from the media library, you can upload and share audio. The disadvantage of this method is that:
By storing audio files in the WordPress multimedia library and, therefore, on your host you consume your hosting resources and bandwidth. This is why it is good to try alternatives where the audio is hosted on third-party servers.
And that is why we recommend the best streaming services from third parties.
Top 5 streaming services for audio sharing in WordPress
Youtube
Everyone knows Youtube. And everyone knows the video potential in the world of online marketing. But forget about the hyper-famous vloggers and kitten videos for a moment.
Because if what you want is to share audio on your WordPress YouTube blog, it is an incredible option:
- Gratuitous.
- Unlimited.
- At the same time you have the possibility to make the leap to video, all on the same platform.
Soundcloud
If apart from being passionate about blogging at the same time you like music then you know Soundcloud.
In short, it is a service to share audio files: music, podcast, and it works very well in WordPress.
It is easy to use because it has a friendly interface. It enables you to create playlists and labels.
Being an audio-oriented service, it has the appearance and functionalities of platforms dedicated to audio. podcast and to streaming state-of-the-art audio.
- Free (with a certain limitation regarding the number of minutes that can be uploaded).
- Interface that enables imbibe Audio content in an attractive way in WordPress.
IVoox
Ivoox is not as well known to the general public (as are Youtube or Soundcloud) but those who listen and do podcast are more than familiar with this functionality.
As would be expected in a top streaming service to share audio on a blog. Ivoox is what it puts in the presentation: a platform to easily put your audios on the web.
From their website they promote it as the leading tool for podcast in spanish. And given the features it offers (and the number of podcasters who use it) we believe it.
- It is freemium (with certain limitations, at the same time they place ads on your player).
- Pro plan with economic fees.
- Specialized in podcast and audio.
- Very active community
Audioboom
A tool to keep in mind if you are serious about sharing audio on your blog. It offers height options such as content distribution through platforms such as GooglePlay, Spotify, Apple Podcasts, iHeartRadio and others.
If it doesn't sound like anything to you Audioboom it is the platform on which people like Brand Russell, BBC Radio and the Associated Press share their content.
- Payment
- Several plans to choose from in price and benefits.
To end
In WordPress there are tools for all tastes, demands and pockets of your knowledge depends on getting the most out of it. To continue learning, sign up for the best online WordPress course in Spanish.
