Email marketing is the cornerstone of the most successful online businesses. As such, providing email marketing services is big business. And even when it is feasible to be fooled into thinking that it is only important to note considering the likes of AWeber and MailChimp, there are alternatives.
SendinBlue is one of those alternatives. Public since September 2012, SendinBlue has set out to offer “the simplest and most reliable marketing answer for everyone” for both novice and advanced users.
No soy de los mercados poco competitivos o monopolizados, por lo que siempre estoy dispuesto a buscar alternativas al marketing por correo electrónico como «sospechosos habituales». Afortunadamente, SendinBlue no defraudó. En este post, le presentaré el servicio junto con su excelente complemento sin costes de WordPress, pero mi conclusión es la próxima: pruebe SendinBlue.
What is SendinBlue?
In short, SendinBlue is an online marketing service provider. If that's too ambiguous for your tastes, SendinBlue's service covers email marketing, transactional emails (for example, purchase confirmations and password reminders), and cell phone text messaging. Having celebrated their second birthday last month, they already have 20,000 users; It is not a number to sniff out.
But what makes them better than the competition? Well, as far as I'm concerned, that decision comes down to a three-factor consideration:
- Service. What do they offer that the competition doesn't? How does your service compare?
- Price. Are they more or less expensive than the competition?
- Incorporation with WordPress. How well does your service integrate with WordPress through your plugin?
I am going to address each of these factors in turn.
The SendinBlue service
La primera característica que distingue a SendinBlue de muchos de sus competidores es su opción de membership absolutamente gratuita. Solo hay dos restricciones:
- You can only send 9,000 emails per month (300 per day)
- The newsletter generator is only enabled for 60 days
I don't know of any really capable email marketing service provider that offers an absolutely free permanent membership for nothing, which is why SendinBlue's offer is as good (or better) than any other. If you're ready to try SendinBlue, the registration procedure is quick and easy - just enter your company name, email address, and password. The next screen you will see is your admin panel:
Me impresionó mucho lo sencilla que es la interfaz. Soy un fan de AWeber, pero su interfaz está muy desordenada y puede resultar confusa para los novatos. SendinBlue es un tipo de pez absolutamente distinto: intuitive is the word that comes to mind. SendinBlue offers a host of features, most of which you will be waiting for. Regardless, there are some more interesting additions:
- Unlimited "contacts" (that is, subscribers). So is; you can have as many subscribers as you want at no additional cost. More on this in the pricing section.
- Dedicated IP. Deben comprarse a un costo adicional, pero le permiten firmar sus correos electrónicos con su nombre de domain.
- "Activate marketing". This is SendinBlue's version of the auto-reply feature.
- Heat map. See where your subscribers are clicking in your emails.
- Incorporación de Google analytics.
- Real-time data tracking.
Se le perdonará por pensar que SendinBlue es solo otro proveedor de servicios de marketing por correo electrónico, pero la funcionalidad anterior sugiere lo contrario. A pesar de todo, la iniciativa de venta clave de SendinBlue es seguramente que ofrece tres servicios: marketing por correo electrónico, correos electrónicos transaccionales y mensajería SMS. together under one roof. Algunas persons no se sentirán concretamente impresionadas por esto, mientras que otros lo verán como un regalo del cielo. Pero eso no es todo. En mi opinión, es el precio lo que verdaderamente distingue a SendinBlue.
How much does SendinBlue cost?
Cost variety and flexibility seem to be the key selling points when it comes to SendinBlue's pricing alternatives:
As we have already discussed (and as was reasonably expected), the Free The plan is free and absolutely functional (for a limited time). the Micro The plan offers the same functionality as your Free compatriot; you can send many more emails. Is he Bronze plan and how interesting things get. They all offer the same set of features as the others; There are only two factors that make a difference:
- The more you pay, the more emails you can send
- You get a free dedicated IP when you subscribe to Gold plan or higher
What is it Bronze and offer above Free and Micro planes que seguramente sean de mayor interés. En primer lugar, está el mapa de calor antes mencionado. El segundo es abrir y hacer un clic en los datos de tasa. En tercer lugar, se elimina el Logo de SendinBlue de sus correos electrónicos; algo que muchos considerarán imprescindible para fines de marca.
The most interesting thing about the price is that it is calculated by the number of emails you send, not by the number of subscribers you have. This is oddly contrary to how AWeber and Mailchimp calculate their charges, and I like it. After all, having subscribers is passive; emailing them is what really counts. I have always been disgusted by the fact that AWeber charges me for people who have unsubscribed; something SendinBlue doesn't do.
How well does SendinBlue integrate with WordPress?
Any email marketing service worth its salt has its own WordPress plugin. Regardless, in my experience, many of them are not worth their weight in bytes. Then how SendinBlue offer rate? In a word: very good. (Wait, it's two words ...)
It feels like a plugin that has been designed as a core part of SendinBlue, not added as an afterthought (I'm looking at you, AWeber). It is not just a simple registration form plugin; The SendinBlue plugin is a fully developed WordPress centric email marketing solution, with all the features you would expect. I have included some screenshots below from the official plugin page. I could offer mine, but they don't show much in terms of campaign activity!
SendinBlue's WordPress dashboard.
The SendinBlue campaign screen.
SendinBlue global statistics page.
You will notice that some of the text in the screenshots above is in French. SendinBlue is a French company, so you can expect some Pidgin English within the interface and between the documentation, but you shouldn't let this detract from the quality of the plugin and the service. Given the size and growth of SendinBlue, one would expect a more professional translation to be implemented in no time.
Configurar el complemento es muy fácil; básicamente copie y pegue su API y claves secretas de su cuenta de SendinBlue. Una vez que esté configurado, puede ejecutar toda su campaña de marketing por correo electrónico desde su portal Web de WordPress; inclusive mediante de su server SMTP preferido si así lo desea. Es la mejor incorporación que he visto entre un proveedor de servicios de marketing por correo electrónico absolutamente profesional y WordPress, punto.
SendinBlue is a feasible option to its competitors, even more feasible for WordPress users thanks to its excellent plugin. If you want to bring all your online marketing efforts under one roof and are looking for a cheaper alternative to AWeber and Mailchimp, SendinBlue might be right for you. It gives me the impression that it is a young and hungry company; not limited by the bloat of being a well-established giant and willing to do things differently.
Puede que el servicio no be para todos, pero creo que la mayoría de los usuarios de WordPress se harían un favor al registrarse para conseguir una cuenta gratuita y probar SendinBlue (y su complemento de WordPress).
Sign up for SendinBlue Get the SendinBlue plugin
