Handling ads on your blog is usually quite tedious. You need to sign up for ad networks, expect your WordPress theme to offer ad placement areas, and potentially work with some code to make sure your ads appear in the correct places. At the same time, you need to work on ad sizes and see that the content that appears in those ads is really relevant to your website.
There are quite a few ad management plugins available to speed up the process. One of them is called WP Pro Advertising and it promises support for major ad networks, ecommerce integrations, and powerful personalization tools. In this WP Pro advertising review, we will see if the plugin has what it takes to turn your advertising plan into an efficient one.
The WP Pro Advertising System plugin is sold through the CodeCanyon Marketplace. It is currently priced at $ 29 and that gets you six months of customer support. At the same time you can pay $ 9.38 to extend that support to a full 12 months.
The ad plugin is developed by a team called Tunafish, which provides a excellent website to learn about the company's products and view documentation for your personal use. The website at the same time has quite a few examples of the WP Pro advertising plugin in use, so you can get an idea of how others are taking advantage of the features.
Overall, the website is a good start. Plugin developers don't always have full support websites or modules. Now, let's dive into the features to see what will work for most bloggers and business owners.
WP Pro Advertising Review: The Best Features
Show multiple ads with different effects
Flexibility with your ads is quite important, so it is good to see that WP Pro Advertising includes several built-in options for displaying your ads in various formats.
As an example, the plugin includes an ad grid to have multiple ad banners in your sidebar at once. One of my favorites is the ability to show a five-second ad and then move on to a new one. It is similar to how digital billboards use that small space but still display multiple advertisements.
Another interesting ad format involves covering the entire background of your website with an ad. I've seen this on the Rotten Tomatoes website, where a large movie poster covers much of the header background and sidebars.
Finally, the WP Pro Advertising plugin helps to integrate your ads into posts and pages. So if you want to break up your content a bit and place your ads in an area that attracts more attention, that's entirely possible.
A visual banner ad creator
As a website owner, you will sometimes have to do your banner ad ads. Other times, you will receive designs from the companies that make the payments. Other times, you will simply connect to an ad network where all ad content is delivered to you.
If you're in a situation where you need to design your ad, it's best to have a drag-and-drop builder like the one included here.
Ad unit detection
Ad blockers are all the rage these days, but this puts online merchants and bloggers in a tough spot. Obviously, you don't want your ads to be so unpleasant that it annoys your visitors, but at the same time, you need to make money.
Luckily, WP Pro Advertising has you covered on both fronts. First of all, the plugin helps to design clean and non-intrusive ads. Then it detects when users are using an ad blocking tool. This way, you can block content when someone has an ad blocker or even contact them to request that they turn it off.
An integration with MailChimp
When using an email newsletter, it is difficult to find ways to monetize it. By default, email marketing tools like MailChimp don't have easy ways to serve ads.
However, WP Pro Advertising provides functions to quickly insert your website ads into your emails. It works because each ad zone you create has its own RSS feed. When you import the feed into MailChimp, the same ads appear in your newsletters.
A clean dashboard to track statistics and manage your ads
Since managing multiple ads tends to get complicated, the WP Pro advertising plugin tries to clean up this mess and provide a clean layout to understand your ad stats and which of your campaigns are currently running.
On the main plugin dashboard, you get a quick look at your stats, including clicks, impressions, and CTR. At the same time you can see your latest banners running on the site, along with banner purchases.
All the settings and features are consolidated in one area of the WordPress dashboard. The Advertising tab is displayed to reveal options such as Banners, Advertisers, Campaigns, Banner Maker, Statistics, and Purchases.
Support for all major ad networks
Right now, it's not that common to individually go out and sell your ad space. The reason for this are major ad networks like Google AdSense, Adsterra, and Infolinks.
Ad networks work by serving dynamic ads, so there is no reason for you to search for advertisers. Most of the time, these networks track user activity with cookies and take into account what type of content you have on your own website.
In this way, the ads that are displayed are truly relevant to your site and to the user.
So all you have to do is sign up for one of the ad networks and connect it to the WP Pro Advertising plugin. You need to select where you want your ads to appear. Then the ad network does all the work for you.
Ad sales completed through your website
This is one of the features that intrigues me a lot. Although ad networks are so popular, you may have some specific advertisers who like to target you directly. Many sites at the same time reserve the highest value advertising areas for direct sales, as they can usually make more money this way.
Through WP Pro Advertising, you can specify how many ad space should be sold and then collect payment through your website. It will show visitors that the ad is for sale and guide them through the ad checkout process.
As I mentioned, it is not exactly a feature that everyone will use, but some will find it irreplaceable.
Who should consider the WP Pro advertising plugin?
I like the WP Pro advertising plugin for bloggers and companies planning to run multiple ads on one website. Showing just one or two banner ads on your site doesn't justify such a robust admin tool, but the plugin will serve you well if you have dozens of ads.
At the same time, in the customization department, the WP Pro Advertising plugin stands out. You can add effects so that one ad fades and another fades.
At the same time you have the advantage of selling ads through the plugin, while including the ads in your newsletters. If any of those features sound interesting to you, the cost of $ 29 will pay off quickly. At the same time, you get the benefit of strong customer service.
Get the WP Pro advertising system
If you have any questions about advertising for WP Pro, or want to write your own review of the plugin, please leave us a note in the comment section below.
