With the Covid pandemic, what was obvious, today is even more so: if we want our business to survive, we must use digital channels, which are preferred by users today.
Pero no vale solo con tener una Web o un perfil en las principales redes sociales; debemos mejorar nuestra presencia en los buscadores de tal forma que, si nuestro negocio es un restaurante, cuando el Username busque «best restaurants in Madrid«, Ours appears.
To do this, we can follow two strategies (which, anyway, we can complement):
- The SEM: anuncios de Google. Por cada visita que recibamos por medio de de estos anuncios, tendremos que pagar un precio determinado; precio que depende del sector. Es inmediato y temporal.
- The SEO: a diferencia del SEM, we do not have to pay for each click to our ad. As you can imagine, it takes longer and, if we don't get lost, it can be very long-lasting.
Regarding SEO, we can hire professionals to take care of it (as an example, this SEO positioning agency) or we can take care of it.
En ese segundo caso, es fundamental que nuestra web tenga un plugin instalado para cubrir los aspectos básicos del SEO. Y en este artículo te traemos los mejores y sus puntos fuertes.
1. Rank Math
This plugin has unexpectedly displaced the Yoast SEO plugin, Rank Math is here to stay because It has a much more flexible and easy design, it helps you migrate all your configured Yoast data automatically. Su intuición es especial y ayudara a que tu web este en mejor condición y SEO optimization.
This plugin is here to stay since its launch in 2018, we are going to know some of the benefits:
- Incorporación de Structured Data Schema para hasta 14 tipo de contenidos y lo mas impresionante es que sigue creciendo.
- It has a special tool that helps the analysis of keywords using LSI.
- Modular design of its main functions, so we can only activate the ones we need.
- Es pequeño y rápido, en este momento es el plugin SEO que ocupa menos espacio y con menor carga de proceso sobre WordPress.
These are some of the advantages of using this Rank Math, it is the tip of the iceberg, you should use it and you will realize why it recently surpassed the powerful Yoast in monthly downloads.
2. Yoast SEO
It could not be out of the list of the three best plugins, it has been a blessing for everyone since its creation and despite being in second place, it is still the most used for several reasons, some of them: indexar páginas, optimize títulos, crear sitemap, among others. For those who are starting in this world of WordPress, it is ideal to start using Yoast SEO.
A pesar de haber sido desplazado por Rank Math, no dejaremos de recomendar este plugin para tener un mejor estado en los search engines, no solo sirve para esto, al mismo tiempo mejora el positioning en las redes sociales, ayuda en la redacción y es fácil de manejar.
3. WP Rocket
Once you have the aforementioned plugins, it is important to guarantee the performance of your website and for this this plugin came, WP Rocket is powerful and it takes care of optimizing all aspects of your website, thus improving its performance. Despite the fact that this plugin has to be purchased, I assure you that it is worth acquiring it.
It is the easiest to configure and one of the most effective when we need a page cache, some of the most popular functions are the following:
Minified and Combined
- DNS Prefetch: The DNS request cache is very helpful with the added time of DNS requests to different load hots.
- Integration with Woocommercer: It enables us to actively manage online stores.
- Varnish cache management: Nos posibilita vaciar el cache Varnish siempre que la configuración Proxy inverso Varnish local be estándar y pueda vaciarse a través comando.
- OPCache cache management: nos posibilita vaciar el OPCache de PHP.
And you? Which one do you prefer and use on your websites and why?
