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Una de las primeras cosas que notará sobre el uso de WordPress es lo fácil que es publicar contents usando publicaciones y páginas. A pesar de todo, después de un tiempo, puede descubrir que esas dos opciones por sí solas no satisfacen sus necesidades. Un sitio verdaderamente único y bien diseñado a menudo se beneficiará de formas adicionales de personalizar su contenido.

That is where publication formats and custom post types come to play. The former enables you to select from a list of predefined formatting options for each publication, while the latter enables various types of non-publication content. These characteristics do tienen sus diferencias, pero ambos pueden ayudarlo a diseñar un sitio que be más funcional y atractivo para los visitantes.

In this article, we will explain what post formats and custom post types are, and discuss how the two features are similar but different. Later, we'll talk about each option separately and give you some tips on when to use them. Let us begin!

The difference between post formats and custom post types

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Gran parte del contenido que agregue a su Blog de WordPress estará en forma de publicaciones, pero no are Other options.

Los formatos de publicación y los tipos de publicaciones personalizadas han existido en WordPress durante un tiempo. Pueden parecer complicados al principio, pero ambos son simplemente formas de formatear el contenido de su blog o sitio Web.

As the name implies, post formats are different types of blog posts with different appearances. When you create a new post, you can format it; the frequent option is Standard, but there are other options like Gallery, Quoteor Video. Your selection tells WordPress what the post should look like. Many themes configure custom layouts for different types of posts. As an example, your topic can specify that each post marked as 'citation' will be in the form of a bulk citation.

Por el contrario, el término «tipos de publicaciones» es un poco engañoso. En realidad, abarca cualquier type of content que agregue a su sitio. Las ‘publicaciones’ y las ‘páginas’ regulares son tipos de publicaciones, del mismo modo que los menús. Aún cuando el núcleo de WordPress viene con una selección de tipos de publicaciones predeterminados, muchos temas y complementos incluyen opciones de contenido adicionales. WooCommerceAs an example, you will add a products type of custom post on your site that enables you to create product pages.

Simply put, here are the similarities and differences between post formats and custom post types:

  • Both are ways of telling WordPress how your content should appear.
  • The results you get using both will vary depending on your theme and plugins.
  • Custom post types are additional options for creating WordPress content, while post formats are different ways of designing blog posts.

Now that you are familiar with both concepts, let's explore each one in more detail.

When to use post formats

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With Total, you can use the Audio formato de publicación para compartir un podcast con sus lectores.

You may be tempted to use the Standard format for each blog post as it provides consistency for your content. If you are only creating traditional text-based blog posts, this approach may be ideal.

Regardless, if you publish many different types of content, or are looking for a way to change the appearance of your content, non-standard post formats you can help. They are particularly useful if you want to share a large amount of content and quick resources with your readers, without having to write long posts.

The post formats you have access to depend on your topic. As an example, our Total theme it currently includes the following post format options: Image, Gallery, Quote, Audioand Video. This selection makes it possible for you to provide a diverse variety of content for your readers and to highlight the particular resource you are sharing, without having to do additional work.

A Standard The post in Total looks like this:

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Regardless, if you use the Quote format, the resulting content will be displayed as a box citation. Post title can be used as attribution:

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Apart from this, you can choose the Gallery format to create a post that includes several different images:

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Ultimately, choosing a topic that supports non-standard post formats is a smart idea because it gives you a way to categorize and vary your blog content, while making the purpose of each post clear to readers. If you intend to use your blog as a social media source and share thoughts, links, and resources with your audience, you should be able to make use of post formats.

When to use custom post types

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Ecommerce plugins like WooCommerce they often add a custom post type that enables you to create product pages.

As we previously mentioned, post types aren't just about posts. The name is a holdover from when WordPress was a platform specifically for blogging, and now encompasses both posts. and pages. There are a number of other types of default posts at the same time, although you don't have to worry about them right now.

For our purposes, post types are important because WordPress offers developers the option to create their own custom post versions. It means that depending on the theme and plugins you are using, you may have access to more than two ways to format your content. So when you're looking for themes and plugins, it's a good idea to pay attention to whether they add custom post types.

Our Total theme includes three types of custom posts: Personal, Testimonialsand briefcase. These are useful options for companies and freelancers who wish to include this type of information. the briefcase The option, as an example, is a perfect way to showcase your best work (and include relevant descriptions and details):

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TestimonialsBesides this, it enables you to create pages showing what your clients and professional connections have to say about you and your company:

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And finally, the Personal El tipo de publicación personalizada pone el foco en las persons detrás de su negocio y es una manera perfecta de incluir información biográfica y detalles de contacto:

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If you're just creating a simple blog with a few supporting pages, you'll probably be happy with the default post types. Regardless, if you want to highlight your portfolio, display key information about your team, display glowing testimonials, or even add a store with product pages, additional custom post types can go a long way.


Las características como los formatos de publicación y los tipos de publicaciones personalizadas pueden parecer intimidantes si es nuevo en WordPress o en el Web design en general. A pesar de todo, una vez que comprenda estas opciones y cuándo usarlas, le brindarán un nuevo nivel de flexibilidad para personalizar su sitio. Es por ello que es inteligente buscar un tema como Total, que ofrece ambas opciones (entre otras funciones).

Finally, these are the main differences between post formats and custom post types:

  1. Post formats: These are several ways to design your blog posts based on their content, which are helpful if you share many types of resources with your readers.
  2. Types of custom posts: Apart from this, these are different types of content that you can use to add advanced features to your site, such as testimonials, staff profiles, and a portfolio of your work or products.

Have a question about how to use post formats and custom post types? Ask in the comment section below!