La mayoría de los blogs comienzan como una operación de una sola persona. Tiene un tema que realmente le interesa y lanza un sitio para hablar sobre él. Después de un tiempo, el sitio comienza a crecer y simplemente no hay tiempo suficiente para crear todo el contents que realmente le gustaría, o puede sentir que necesita una nueva voz para refrescar las cosas. Para continuar con su crecimiento, toma la decisión de incorporar algunos escritores más.
Antes de transformar su Blog en un sitio Web de varios autores, debe llevar a la práctica algunos procesos fundamentales. Necesitará cosas como las pautas para los colaboradores y un calendario editorial para facilitar su vida en el futuro.
Once the site is up and running with multiple contributors, managing everything becomes a bit more difficult. There are various editorial tasks such as keeping up with multiple writers and all the assignment deadlines for them, as well as making sure the written content fits your vision of the site and is published on a regular basis.
Let's take a look at some tips to help you with managing your multi-author blog and keeping you sane as your site grows.
1. Always work ahead
This is closely related to your editorial calendar that you created before launching the site (you created an editorial calendar, didn't you?). When you have more than one writer for a site, it's a good idea to award topics in advance, each with a deadline of at least a week before the post is scheduled to go live.
Working ahead in this way gives you time to edit the post, provide feedback to the writer, and ensure you have your content ready for the site for a few weeks. With a large amount of content scheduled in advance, you have the freedom to advance posts on the release schedule to cover any issues you have with your writers.
Working ahead will save your sanity more than any other tip on this list.
2. Create a "Write to us" page
If you are open to being introduced by writers, you should have a page on your blog that makes it easy for them to reach out to you.
Esta página debe incluir toda la información que el escritor necesitará para presentarte correctamente. Esto podría incluir un link a las pautas de sus colaboradores, el método exacto en el que desea que se le presente o simplemente un lugar en el que puedan acceder su información para que pueda acercarse a ellos.
This page is a tool that will make your life easier in the future. The more your website grows, the more writers will want to write for you. If there are no clear processes in place, you will spend most of your time wading through writers' submissions in a range of styles, none of which may be appropriate for your site.
3. Award a single publisher
Al comienzo de su blog, solo debe haber una voz editorial. Ya be que sea usted o alguien que contrate para hacer el trabajo, debe tener una mano en cada publicación publicada en su sitio. Tener un solo editor, junto con las pautas para los contribuyentes, posibilita un estilo consistente en todo el sitio que será un beneficio tanto para sus escritores como para sus lectores.
As the site grows, you may need to add additional editors for multiple sections, or simply because there is too much work for one person. If you have a clear voice for the site up front, one way to fill these editor positions would be by promoting your regular contributors who have proven themselves. They are already used to working with the style set by the senior editor, and will be able to apply it to new writers who have to write for them in the future.
4. Create a writer database
You will be approached by many writers looking to write for your site. Some are going to be great, some are not. Either way, you should have that information on hand, as well as their contact details, what tasks they have completed or have pending, and how to pay for them once your task has been turned in.
Una base de datos de escritor es una forma ideal de hacer esto. No tiene que ser nada sofisticado, y simplemente puede crear una hoja de cálculo con toda esta información o usar una herramienta CRM en línea.
Regardless of how you approach the database, it should be something that you constantly update with every new writer and every assignment you give to your current writers.
5. Contact your writers
Your has to Contact your writers on a regular basis. That communication can range from having a predefined reply email for new writers who want to write for you, to comments on the drafts your current writers have submitted. The more you communicate with your writers, especially when they start working for you, the more you'll come out of them.
Regardless, you don't want to bombard your writers with emails as they try to write a post for you. You should be available to answer their questions and give them feedback if they need it.
At the same time, you should always contact them immediately once you have finished the task and it is time to pay them. There is nothing that can spoil a working relationship faster than writers who have to chase you for a promised pay.
Be friendly and professional and that will help you get through most situations. These communications are a good way to measure the true personality of a writer. If they don't communicate well with you, why would you want to work with them in the future? It is always easier to work with a good writer who is professional than with a great writer who is unstable.
Professional communication from both sides is extremely important.
6. Show your writers
I've talked about this before, but use a plugin like the Fanciest Author Box to show off all your writers. Writers love to see their name on a byline or in an author box on a website. If they have any means to link your work on their site, then you will get free marketing from them when they share your work on social media.
As well as giving each author their own archive of posts, which will happen when you provide them with individual logins instead of using a guest author login, you can create a contributor page that lists all of your writers and them. give the pride of owning what they write. . It will make them work harder for you and give them that little push so that every article they write for your site is of the highest quality possible.
Another way to show your writers that you contribute regularly is to give them a "promo." Give them a title in the author box that reflects the contribution they are making to your site and separates them from your general contributors. It could be something as simple as calling him "Lead Writer" or making him the lead writer on a specific topic. It will raise their profile and make them work harder to stand out from the crowd and justify their elevation above the other writers.
Have more tips?
Hope these tips help you through the difficult process of managing a multi-author website. This is by no means an extensive list of tips, but these tips should keep you abreast of many of the issues that will arise.
Running a multi-author website? Do you have any tips that we haven't covered here? We'd love to hear from you in the comments below.
