Skip to main content

Design system




Design System Concept

What is a Design System?

A Design System is a compilation of reusable components that are brought together under a series of clear guidelines and can be grouped in different ways to complete any web or application. Thanks to this, design teams can always have a wide collection of resources ready, accompanied at the same time by all the information necessary to work with them properly.

This concept, while helping designers and developers, also contributes its grain of sand to the image of a brand, since it brings consistency to their designs, as well as a certain homogeneity and coherence to everything they work on. It is something that usually accompanies the design lines that govern any company or that, at least, helps them to be maintained.

Companies are increasingly adopting this model, at least internally, due to its usefulness and capabilities. It is something that streamlines many processes, especially at the creative and development level, as well as something that has acquired special relevance with the arrival and rise of the digital environment. Developing applications, web pages or even creatives for advertising formats is easier thanks to these systems.

The Design System is therefore something that marketing teams are more than familiar with. In reality, each new client must contribute their system to facilitate the work of the agencies.

What is a Design System for?

A design system serves so that the entire corporate identity always remains faithful to its principles. That is, so that there are no inconsistencies in terms of design thanks to the full provision of resources and the standards to which they are subject. It makes the job of designers and developers infinitely easier.

At the same time, it allows the image of a company to be totally coherent and easily recognizable, something that at the same time helps to generate visibility and, especially, to determine a greater presence in the sector. Homogeneity leads to better identification of any signature, and that is something that is easily nurtured if well established design systems are used.

Design System Examples

To give Examples of Design System, we are going to pose a hypothetical situation with our digital marketing agency, NeoAttack, as the protagonist. A client comes to request our web design services. Having established the budgets and starting the project, he sends us a series of documents and graphic material that we can use.

From logos to fonts, guidelines and other items necessary to work. All this is what would make up the design system of this company, and what would help us to do our work with better results.

More information about the Design System

In case you want more information about the Design System, we can offer it to you through the following links. We hope they serve you.

R Marketing Digital