Packaging concept
What is Packaging?
Packaging is an Anglicism adopted in our language, mainly in the field of marketing, to talk about packaging, the container or package in which a product is introduced at the time it is marketed. It is that box, that set of materials with which something is protected and sealed when it is delivered to the consumer or placed in a store.
Even when it seems that it does not have more than that, this element is quite important for any company. Through it, it must show consistency while maintaining its corporate identity, in the same way that it must seek the most optimal design to penetrate the type of consumer for whom said product is intended. The packaging must be designed keeping in mind both the product and the target to which it is intended, always maintaining coherence within the design lines of the responsible brand.
Its correct approach is something that falls on the shoulders of the designers and the marketing team, since it must also be striking and suggestive for the buyer. The style with which it is made must comply with a series of safety regulations and, at the same time, be able to attract attention to ensure its purchase. It must move with a delicate balance between functionality and aesthetics.
What is Packaging for
Packaging fundamentally serves so that the product to be marketed is protected from external agents before being used. Sometimes it is, at the same time, the only way to store said product without causing complications to consumers (as can happen in the case of fluids). For companies it is something that helps to reinforce the presence of their brand, as well as to improve the sales index.
Good packaging makes the difference between success and failure. It attracts consumers, promotes the product and at the same time shows the distinctive character of the company in question against the rest of the competition, hence its good design is crucial. Well used, it can considerably increase the sales of one or more product lines. At the same time to be wonderfully recognizable.
Examples of Packaging
Given what it is, finding packaging examples is extremely easy. You just have to go to any store to see an infinity of packaged products and, therefore, observe the packaging they have.
In any case, we are going to provide several cases that quite exemplify this term. You will see some that are simply simple and eye-catching below: 35 incredible packaging examples.
More information about Packaging
If you want more information on Packaging, you can expand with the contents that we are going to link below. Through these articles you can learn more about the concept explained, as well as see its influence in other fields related to the image of a company. We hope you find them useful.
