1 · Create a simple and clear landing page

Don't bombard the user with info - a landing page has to be simple and unpretentious. If we put a lot of elements, animations and colors, it will be more difficult for the user to focus on what you really want.

2. Make your message clear and impact users

The important thing is to generate a good first and only impression. The user who arrives at our landing page spends between 4 and 5 seconds on average to see if he finds what he is looking for. Therefore, it is very important that when creating a landing page, you place yourself in the top your main message and the characteristics and advantages of what you offer.

As an example, if we want the user to subscribe to our Newsletter, we must make it clear what they will receive in return.

3. Highlight the purchase button or the form

If we are looking for conversions, we will have to locate and expose a buy button or call to action. Therefore, it is best that we make it as easy as possible, highlighting our purchase button or form with striking colors, increasing its size and putting it in the most visible place on the landing page, which is above all.

4. Include images and / or videos on your landing page

Another one of the most determining factors when creating a perfect landing page is the visual appearance and the confidence that your landing page generates.

It is not the same to enter a sales page with images that have nothing to do with the product (confuses the user), than to enter a landing page in which real images are shown from various angles. You have nothing to hide, so it is best to show your product as much as possible.

In addition, if you dare to explain your product or service in video format and highlight the benefits that those who buy it will give you, it will give you a plus compared to your competitors and, in addition, you will contribute closeness and trust.

5. Make a simple and usable contact or subscription form.

In case you want users to fill out a form, we advise you to ask for the minimum possible data. Cuantos más campos tenga tu formulario de contacto o subscription, menores posibilidades habrá de que los usuarios lo terminen completando.

Don't worry if you need more information, you will have time to ask them when you have their first contact information. Keep in mind that if users start filling in the form, it means that they have an interest in what you offer and therefore we should not limit the possibilities of this happening.

6. Optimize the title to improve CTR and SEO

The title is first bridge que deben cruzar los usuarios antes de ver lo que les quieres ofrecer. Si el título no vende, no esperes conversiones. Por ello, si vas a crear una landing page que luego quieres posicionar en Google or any social network, te recomiendo que pienses un título que tenga gancho y den ganas de hacer clic en él.

A good way to create a catchy and engaging title is to attack the weak point of your target audience.

Let's go with an example.

Imagine that you offer services SEO positioning como R Digital marketing y tu público objetivo son persons con una web que no tiene visitas. Un buen título para atraer a ese público podría ser algo del estilo a “¿No te visitan ni tus amigos cuando estas enfermo? Mejora tu SEO y aumenta el traffic de tu web x10”