The technological advance that we are experiencing in recent years is bringing with it new opportunities for companies. Knowing how to take advantage of them and adapt to the changes that occur in the market is vital for the survival of any business.
Es a esto a lo que se le llama transformación digital. A la integración de la tecnología en todas las áreas de una empresa, desde la financiera hasta la organización de persons, passing by advertising, ventas, Customer Support, producción o marketing.
Hablemos de esta última y qué papel juega el SEO en todo esto. Veamos qué puede aportar una strategy from SEO positioning for companies in the digitization process.
What is the importance of SEO in the Digital Age?
Los hábitos del consumidor están cambiando. Y eso es algo que todos los negocios deben tener en cuenta a la hora de diseñar sus estrategias de marketing, ventas, comunicación y cualquier otra que implique relación directa con el client.
For example:
A few years ago, when a person wanted to plan a vacation, they went to the nearest travel agency, the agent who was there offered them the different options that adjusted to their preferences and was the one who handled all the procedures.
Today, most of the population hires their vacations in a couple of clicks. They go to the search engine, enter the words "vacations in Valencia", or any other similar, and get a list of agencies that offer customizable packages from which they can choose.
Aquellas empresas de viajes que se hayan digitalizado y hayan definido una estrategia SEO adecuada, estarán entre los primeros resultados de ese listado. Y, por tanto, más probabilidades de ser la elegida. De hecho, un estudio de la Comisión Europea sobre este asunto dice que el 88% de los clics que se producen en una página de resultados, como podría ser la de Google, se realizan sobre las 5 primeras opciones.
¿Entiendes ahora la importancia del SEO en la transformación digital? El positioning SEO impacta de forma significativa en las ventas de un negocio. Y, de continuar esta tendencia de consumo, a las empresas nos les va a quedar otra alternativa que adaptarse.
SEO plays a key role in digitization, and contributes significantly to a business remaining competitive in the market by being visible to its audience.
➽ Key elements of an SEO strategy
¿Y qué implica definir una estrategia de posicionamiento en buscadores? Aunque lo ideal sería contar con la ayuda de un experto SEO que defina la estrategia alineada a las necesidades y naturaleza de la empresa, en líneas generales existen determinados aspectos a considerar:
- Content of value. Estos atraen a la audiencia y futuros clientes hasta un sitio Web. Deben estar enfocados en dar respuesta a las principales preguntas que se hacen los consumidores.
- Keywords. They are essential in an SEO strategy. They must be included in the content, as well as in the website itself in meta-tags, in a strategic way to always be among the first positions of the search results.
- Local SEO. The digitization of companies does not imply disappearing from the offline world. In fact, the ideal would be to find the balance between both worlds. So developing such a strategy can help you get more local customers.
- Velocidad del sitio web (wpo). If a website doesn't load at an adequate speed, Google will penalize it. Being attentive to the elements that favor this point is key to improving positioning.
- Responsive design. And finally, it is very important that the web can be seen and interact with it correctly from all devices.
The digital transformation has come to stay. Those companies that know how to adapt to change and stay alive will be the ones that continue to grow and help their customers.
By contrast, those who do not bet on new technologies and prefer to ignore this new digital horizon, will move away from their audience and will become obsolete until they disappear.
