Bachelor of Advertising and Public Relations ✅ Student opinions

The postgraduate degree in Advertising and Public Relations prepares you to build relationships and determine communication links between companies, institutions and organizations with their public, trying to generate a positive image of the company. Its objectives depend on the sector and the type of project in which it works, but in general they are both human and social, and from them arises the need to create an environment of understanding and a climate of mutual understanding and trust. And the respect. between people. The stakes of this profession are diverse due to its large number of facets.

The convergence between new forms of commercial promotion, public relations, marketing and social networks is promoting companies to seek profiles in tune with the new times and prepare to act online and offline.

This postgraduate course will help you find the most effective and appropriate methods to take advantage of the new communication possibilities offered by new markets.

Choose to train at ENEB, one of the most relevant distance business schools in Europe that allows you to train at the highest level, from anywhere and with the daily support of all teachers and tutors.

GOALS

• Dominar los diferentes aspectos de la formulación de la strategy de marketing, abarcando todo el procedimiento de análisis y definición de la estrategia.
• Conozca al consumidor y al público target.
• Understand the communication procedure and the arguments of commercial promotion.
• Interpretar un briefing y planificar una campaña publicitaria.
• Develop a media strategy and understand the pros and cons of each platform.
• Learn about consumer psychology and creative ways to engage them.
• Understand the role of new commercial promotion, alternatives to conventional media and develop campaigns through the Internet.
• To publicize public relations as a profession, analyze the work of the public relations professional and introduce a brief introduction and historical development, as well as highlight the specializations that exist within this science and profession.
• Enter the strategic public relations procedure and give a vision of its purpose and its main tactics, in order to perform different public relations functions.
• Master the two most important public relations: internal public relations (workers and company managers) and external public relations (public and media).
• Understand the world of event organization, since it is a very widespread branch of public relations and increasingly important for a good development of public relations. A practice in which more and more companies need his work and his services to establish relationships with citizens, the press, as well as with the public powers.
• Manage add value to brands in the management of virtual communities through the development of social media plans.
• Develop online status plans and manage online communities.
• Use the right tools to attract followers and create relevant interactions between the brand and consumers.
• Asuma roles estratégicos de marketing y reconozca la relevance de la lealtad y el servicio al client.
• Entering a market study, allowing you to choose about the design of the product according to the market needs.
• Successfully satisfy consumers and know their needs, tastes and objectives.
• Obtain a substantial increase in sales and business development.

PROFESSIONAL OUTINGS

El Postgrado en Advertising y Relaciones Públicas está dirigido a todas aquellas persons que aspiran a ocupar cargos como directores de proyectos, directores de marketing, directores de departamentos correspondientes relacionados con relaciones públicas, organizadores de eventos, directores de comunicación, directores de campaña, marketing, gestores de cuentas, analistas. y consultores,

Programmers, Information Architects, Designers, Layouts, Editors, Product Managers, as well as the creators of their own businesses related to Internet communication.

ADMISSION

To enter the master's programs, applicants must meet the following requirements:

• Be in possession of a bachelor's degree, architecture, higher or technical engineering, bachelor's degree, diploma or other similar diploma.
• Students pursuing university studies or equivalent higher studies.
• Professionals with professional projection in the position held.
• In the event that you do not meet any of the above conditions, contact the school and the admissions department will evaluate your particular case.

In the event that you do not meet any of the above conditions, contact the school and the admissions department will evaluate your particular case.

DOUBLE DIPLOMATURE

At the end of your studies, you will get a double degree issued by the European Business School of Barcelona approved and certified by the Isabel I University:

• Postgraduate Diploma in Advertising and Public Relations
• Business English Program Certificate

It should be remembered that the English course to obtain the certificate of the Business English Program is optional and does not condition the postgraduate degree in any way.