PRESENTATION
El programa de posgrado en Promoción comercial, Marketing y Social media te prepara para afrontar nuevas demandas profesionales. La convergencia entre las nuevas formas de promoción comercial, marketing y redes sociales está empujando a las compañías a buscar perfiles en sintonía con los nuevos tiempos y prepararse para emprender acciones online y offline.
Social networks play a vital role in the marketing and communication of institutions and will help to face the new business challenges that arise in today's market by applying the essential techniques to obtain marked results.
This postgraduate course will help you find the most effective and appropriate methods to take advantage of the possibilities in communication, commercial promotion, visibility, as well as to expand into new markets.
Choose to train at ENEB, one of the most relevant distance business schools in Europe that allows you to train at the highest level, from anywhere and with the daily support of all teachers and tutors.
GOALS
- Manage add value to brands in the management of virtual communities through the development of social media plans.
- Develop online fame plans and manage online communities.
- Use the right tools to attract followers and create relevant interactions between the brand and consumers.
- Asuma roles estratégicos de marketing y reconozca la relevance de la lealtad y el servicio al client.
- Access a market study, allowing you to choose on the design of the product according to the needs of the market.
- Successfully satisfy consumers and know their needs, tastes and objectives.
- Obtain a substantial increase in sales and business development.
- Dominar los diferentes aspectos de la formulación de la strategy de marketing, abarcando todo el procedimiento de análisis y definición de la estrategia.
- Understand the different phases of the sales procedure, focusing on the aspects of the same that are essential to achieve the defined objectives.
- Understand and know the origin of commercial promotion and its evolution to what it is today.
- Provide a comprehensive view of the arguments, concepts, definitions, key items, etc. of commercial promotion.
- Dive into market research, allowing you to choose based on your needs.
- Conozca al consumidor y al público target.
- Understand the communication procedure and the arguments of commercial promotion.
- Interpretar un briefing y planificar una campaña publicitaria.
- Develop a media strategy and understand the pros and cons of each platform.
- Learn about consumer psychology and creative ways to attract them.
- Understand the role of new commercial promotion, alternatives to conventional media and develop campaigns through the Internet.
- Entender y conocer la figura del community manager, sus funciones y responsabilidades.
- Offer a global vision of social networks as necessary tools.
- Domina el social media marketing al poder usarlo estratégicamente.
- Learn to deal with crises and mistakes.
- Ofrecer un panorama completo de los argumentos del seo.
PROFESSIONAL OUTINGS
En el programa de posgrado en Promoción comercial, Marketing y Social Media se adquirirá una visión global de especial relevancia para directores de proyectos, directores de marketing, directores de comunicación, directores de canales Web, webmasters, directores de proyectos. Campañas de marketing, directores de cuentas, analistas y consultores, programadores Arquitectos de información, diseñadores, maquetación, redactores publicitarios, jefes de producto, jefes de tienda online y creación de compañías digitales.
ADMISSION
To have access to the master's programs, applicants must meet the following requirements:
- Be in possession of a bachelor's degree, architecture, higher or technical engineering, bachelor's degree, diploma or other identical diploma.
- Students pursuing university studies or equivalent higher studies.
- Professionals with professional projection in the position held.
- In the event that you do not meet any of the above conditions, contact the school and the admissions department will evaluate your particular case.
DOUBLE DIPLOMATURE
At the end of your studies, you will have a double degree issued by the European Business School of Barcelona approved and certified by the Isabel I University:
- University degree in business promotion, marketing and social media
- Business English Program Certificate
It should be remembered that the English course to obtain the certificate of the Business English Program is optional and does not condition the postgraduate degree in any way.
Opiniones en Google Mi Negocio
As is widely known, Google's "tabs" make it possible to compile comments on different businesses or organizations. For this master we have reviewed the comments that there were about ENEB and we have found that it has 245 opinions with an average rating of 4.5 / 5. Undoubtedly a good reputation for one of the most "cruel" comment platforms.
Discounts, scholarships and special prices
Today ENEB offers important discounts to which you can have access using the link below. With the code EMBAJADOR3069 you will be able to have access to a discount up to 97% on the prices published on the ENEB website.
> Have access to a discount at ENEB
Use discount code EMBAJADOR3069
As an example, you will be able to obtain a double master for only €279, or a Global MBA for only € 479 💸 (lower prices than those published on emagis ** r.com and on Grou ** n).
