Even though Instagram be the social network de las imágenes, no significa que el texto no tenga ningún valor en ella. De hecho, sí importa, y mucho, pues es el complemento perfecto de las imágenes.
Este es un debate que lleva años generándose, al tratarse de una plataforma donde priman las imágenes y los vídeos. Sin embargo, en los últimos años he visto cómo muchos influencers y empresas han trabajado el copy captions de sus publicaciones en Instagram. ¡Y han crecido como la espuma!
Escribir captions en español para Instagram puede ser la guinda que te falte, para darle a tus publicaciones una mayor visibilidad. Y esto lo digo con fundamento, ya que el algortimo de Instagram da más visibilidad a aquellas cuentas que generan más engagement en sus publicaciones y donde los usuarios pasan más tiempo.
What is a caption or copy caption on Instagram?
Many of you will wonder what a caption on Instagram is, so before giving you some tips to improve your texts for Instagram, I am going to dwell on this concept.
A caption or copy caption on Instagram is nothing more than a description that accompanies the image or video.
It can be a sentence or several paragraphs that help to understand the photo, tell a story related to the image, inspire followers or open a dialogue.
Important: Según los últimos cambios en el algorithm de Instagram, cuantas más interacciones generes con tus publicaciones y más tiempo pasen los usuarios en ellas, más visibilidad alcanzarás en esta red social.
Por tanto, un caption potente que provoque alguna emoción o sentimiento a tus seguidores será clave para optimize you strategy en Instagram
How to create captions in Spanish for Instagram
When creating a caption in Spanish for your Instagram account, if you want to encourage the participation of your community and keep it active, keep in mind the following tips, ideas and examples.
I'm sure they'll help inspire you when you get to work on copying your captions for photos on Instagram ;-).
➽ Tips to create a copy caption on Instagram
One of the most important things when creating a copy caption in Spanish for Instagram is knowing what audience you are targeting. In this way, you will know their tastes, their concerns and if they will be able to understand that publication or if you need to contextualize your captions more.
In addition to knowing your audience, here are other things to consider when creating your copy captions:
- Determine the tone of your brand and keep it in time.
- Tell your followers what you want them to know about your brand.
- Do several tests to see what length of texts works best.
- Utiliza el storytelling para generar empatía y conectar con tu comunidad.
- No vendas nada, limítate a ofrecer contents de valor para fidelizar.
➽ Caption ideas for photos on Instagram
Here are some ideas that I have applied myself in the captions for photos on my Instagram account and that have helped me generate engagement:
- Put the most important thing in the first sentence (subtitle) because it is what will appear in the users' feed.
- Use emojis related to the topic in question in the subtitle and in the remaining paragraphs to give a fresh air and give it a personal touch.
- Mention others with whom you collaborate, so they will share it in their feed and in their stories.
- Include hashtags in line with your business (the most searched, innovative or those created by you), to gain more followers and reinforce your image.
- Ask direct questions and make your followers feel that their opinion matters.
- Envía a los usuarios al link de tu bio para que amplíen información sobre el tema y visiten tu Blog.
➽ Examples of captions for photos on Instagram
To finish, I want to show you some caption examples for photos on Instagram to inspire you when creating your own copy captions.
1. Carlos Ríos
El nutricionista y creador del movimiento Realfooding en España ha utilizado Instagram con el target de concienciar y educar a la sociedad sobre los beneficios de la comida real y las desventajas de los ultraprocesados.
In his copy we usually see long captions, as if they were post entries, where he contributes his vision as an expert, gives tips and contrasts with scientific sources.
2. Nestlé Chocolate
This is an example of an Instagram account to generate engagement. Use the giveaways and challenges on Instagram to gain visibility and keep your community active.
3. Starbucks
El texto aquí es un complemento perfecto de la imagen. Utiliza una llamada a la acción, un hashtag propio y te indica que visites la bio para saber qué tiendas están ya abiertas.
4. Nike
Un texto corto que no necesita más palabras porque la imagen lo dice todo. Pero es verdad que sin el texto no se le daría la importancia que tiene ese día. Otro detalle que me gusta es que deja un call to action para que sigas la cuenta oficial de Nike en Instagram.
CONCLUSIONS:
Captions for photos on Instagram are an ideal complement for both images and videos. If you apply all these copy tips, your posts will start to generate more engagement and you will notice a change in no time.
At first it is normal that you have a hard time breaking the ice with a powerful caption that hooks your users. So get inspired and get ideas from those for whom it is working. Here I only show you some of them, on Instagram you can find much more.
Do you work on the copy caption in your Instagram posts? What idea has inspired you to create more powerful captions?
