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Los anuncios de Google Shopping ofrecen grandes chances para obtener más clientes potenciales y conversiones para sus productos. Y para poder mostrar sus productos en los anuncios de Google Shopping, debe generar y cargar un feed de productos en un formato específico en Google Merchant Center.

Para las grandes tiendas, generar un feed manualmente a partir de grandes volúmenes de datos no es una opción práctica. Entonces, en tales casos, es importante encontrar una herramienta que lo ayude a generar feeds de productos. Si dispone de una tienda en línea que se ejecuta en WordPress WooCommerce, puede considerar algunos de los siguientes complementos para generar y cargar feeds de productos de manera conveniente.

Disclaimer: R Digital marketing is a affiliate de uno o más de los productos que se enumeran a continuación. Si hace clic en un link y completa una compra, podríamos hacer una comisión.

1. ELEX WooCommerce Google Shopping Plugin

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Este complemento lo ayudará a generar un feed de productos desde su tienda WooCommerce en múltiples formatos de archivo como CSV, TSV y XML. El feed que genere será específico para los requisitos del país base de su tienda. Al mismo tiempo le ayudará a actualizar de forma periódica el feed que ha subido a Google Merchant Center en función de horarios específicos. Y no hay límite para la cantidad de feeds de productos que puede generar con este complemento. A la vez, el complemento ofrece capacidades de mapeo incomparables para mapear sus categorías y atributos de productos con las categorías y atributos de Google. En general, el complemento dispone de una interfaz intuitiva y funciones avanzadas, que incluyen:

  • Create location-specific Google shopping feeds that can be uploaded to your Google Merchant Center account.
  • Generate unlimited product feeds in multiple file formats like CSV, TSV, and XML.
  • Supports all types of WooCommerce products, including variable products.
  • Supports multiple languages.
  • Advanced mapping option for categories and attributes.
  • Create custom attribute fields.
  • Manage multiple courses effortlessly from the easy-to-use control panel.
  • Reliable support team and frequent feature updates.

Google Product Feed

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You will be able to create a real-time feed of your WooCommerce store products using this plugin. With this feed, you can update your product data in Google Merchant Center and thus make it available for Google Shopping ads. The highlight of the plugin is the large number of attribute fields that it supports at the same time as the main fields. At the same time it supports product reviews and offers integrations with quite a few other plugins to include custom data in feeds. Most notable features:

  • Create a rich product data source for Google Merchant Center with extensive support for advanced fields.
  • Advanced mapping ability to match WooCommerce product categories, attributes, and fields to Google specifications.
  • Cree campos de datos adicionales para que la información de su producto be más elaborada.
  • Option to add specific product or variation information.
  • Regular feed updates to ensure your product data is up to date.
  • Flexible for customization.

YITH Google Product Feed for WooCommerce

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Esta es otra opción sencilla para generar un feed de productos para anuncios de Google Shopping. El complemento ofrece una opción para generar fuentes en formatos TXT y XML. A la vez, el complemento ofrece una excelente user interface que lo ayudará a generar archivos de alimentación de productos sin esfuerzo. Y, puede elegir la lista de productos que desea incluir en el feed, gracias a filters avanzados. Con el complemento al mismo tiempo puedes:

  • Generate product feeds in XML and TXT formats to upload to Google Merchant Center.
  • Create unlimited feeds according to your requirements.
  • Include your entire product catalog to be in the field or just a select few.
  • Option to create custom templates with selective fields.
  • Easily add a prefix or suffix to information presented in Google fields.
  • Manage general fields with an option to set the same value for all products.

AdTribes Product Feed Manager

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This is a plugin that will help you generate multiple feeds suitable for different marketing channels. Along with Google Merchant Center, you can generate feeds for more than 200 marketing platforms using this plugin. At the same time, it has advanced functions to filter products and map attributes, which will make your work much easier:

  • It helps you generate product feeds for different platforms, including Google Shopping.
  • Advanced filtering options to choose the products to include in the feed.
  • Support for variable WooCommerce products.
  • There are no limits on the number of products and feeds that can be created.
  • Set schedules to automatically update feeds at regular intervals.
  • Advanced mapping of categories and attributes.
  • Mida su éxito con la plataforma con incorporación de Google analytics.

WP All Import - Export to Google Shopping

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Esta es una opción integral que lo ayudará a administrar los feeds de productos sin esfuerzo para su cuenta de Google Merchant Center. Dispone de una interfaz de Username intuitiva y varias funciones avanzadas para ayudarlo a crear fuentes informativas. El complemento ofrece opciones para actualizar de forma automática su feed en horarios específicos. A la vez, ofrece capacidades de mapeo sin problemas, así como estas otras características:

  • Create Google Merchant Center feeds for large volumes of product data.
  • Drag and drop interface to facilitate the process.
  • Filters to choose the products to be included in the feed.
  • Default mapping to help you start generating food easily.
  • Customize your product feed according to the specific requirements of your store.
  • Suitable for various languages.
  • Developer-level customizations.

WPMarketingRobot WooCommerce Product Feed Manager

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Esta es otra solución poderosa que lo ayudará a generar y administrar la alimentación de productos para diferentes plataformas de marketing. Ofrece varias opciones avanzadas para ayudarlo a optimize la alimentación. Podrá actualizar el feed con regularidad especificando intervalos. En general, este complemento podría ser de gran ayuda si está buscando mejorar la visibilidad de su feed por medio de la vinculación a través de de diferentes canales de marketing. Más características del complemento son:

  • Create and maintain product feeds for multiple comparison engines, including Google Shopping.
  • Easily filter your products to include only the relevant ones in the feed.
  • Optimize your feed easily by making individual product updates.
  • Get started easily with different templates available for different channels.
  • La plantilla de feed de productos se actualiza de forma periódica de acuerdo con las directrices del channel.
  • Specify convenient times for automatic product feed update.
  • Simple installation process.
  • There are no limits on the number of products that can be included.
  • Reliable support and consistent updates.

RexTheme WooCommerce Product Feed Manager

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This plugin will help you create and maintain a product feed for Google Merchant Center, as well as other channels. It integrates seamlessly with WooCommerce and makes it extremely easy to quickly generate and manage your feed. At the same time, it helps you automate the process of updating your feed regularly, which is a mandatory requirement for Google Merchant Center. The plugin supports more than 150 more markets, and you can simply choose the place you want to promote and you can generate a feed accordingly. You can at the same time:

  • Easily create a product feed for Google Shopping and other marketing platforms.
  • Advanced filters to choose products.
  • Easy option for category mapping between WooCommerce and Google.
  • Create custom identifier and attribute fields.
  • Support for fields created by various other plugins.
  • Ability to add variable products without variations.
  • Reliable support.

ExportFeed

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ExportFeed will provide you with a simple option to create product feeds of your WooCommerce products. It has several advanced features and provides simple settings to get started. You can easily create your product feed with all your products, including variations. ExportFeed at the same time offers:

  • It helps you create a product feed for different marketplaces and comparison engines, including Google Shopping.
  • Support for different types of WooCommerce products, including variations.
  • Advanced mapping options to accurately link your products.
  • Combine multiple product feeds into one.
  • Dedicated support team.

WebAppick WooCommerce Product Feed Pro

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Podrá presentar los productos de su tienda WooCommerce a múltiples mercados y motores de comparación de precios utilizando este complemento. Le ayuda a crear feeds de productos XML, CSV y TXT para Google Merchant Center. El complemento ofrece filtros avanzados y lógica condicional para permitirle incluir productos de forma selectiva en el feed. A la vez, existen opciones avanzadas para incluir cualquier campo de attribute personalizado que pueda estar usando en su tienda. A la vez, el complemento es bastante capaz de ayudarlo a administrar el mapeo de categorías fácilmente. El complemento WebAppick ofrece:

  • Create and manage product feed for different markets.
  • Predefined template for food generation.
  • Advanced category mapping.
  • Create custom attribute fields based on requirements.
  • Capable of processing large volumes of product data in batches.
  • Include custom field data in your feed.
  • WPML compatible
  • Onboarding with different plugins, including WooCommerce Multivendor.

ShoppingFeeder

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Podrá administrar múltiples feeds de productos desde una sola ubicación utilizando esta herramienta. Con la ayuda de un complemento gratuito de WordPress, puede integrar los datos de su tienda con ShoppingFeeder. Esto le ayudará a utilizar feeds de productos personalizados de acuerdo con los requisitos de los canales, como Google Shopping. En general, esta podría ser una excelente opción para aumentar la visibilidad y el potencial de conversion de sus productos. Otras características notables:

  • Manage product feeds for multiple channels, including Google Shopping.
  • Helps you optimize product data based on the channel you are targeting.
  • Get analytical information.
  • Automated stock management.
  • Selectively allow team members to access data based on roles.

Hopefully, this article has provided you with information on some of the best Google Shopping WordPress plugins. Simplify your WooCommerce feed management using one of these advanced plugins. Let us know about your experience with these plugins by leaving a comment below.