Conversion Concept
What is Conversion?
Conversion is a definition that has a multitude of meanings; However, when we narrow the spectrum down to that of digital marketing, it consists of a procedure through which a user performs an action that a company wants to be carried out and provokes through different initiatives. It can be a visit to a specific page, a purchase, a message or hundreds of other possibilities.
It is something that takes on special importance in the online field, since it is usually the objective or rather the consequence of an entire strategy implemented through the Internet. Companies usually carry out all kinds of movements on social networks, natural positioning or through promotions with advertising formats in order to obtain that conversion that translates into the key action they pursue.
One of the crucial items of all digital marketing and one of the basic concepts of this sector. It is usually the element that turns any user into a potential customer or lead, and even in an end customer who chooses to make a purchase or contract.
To obtain the conversion, it is essential to perform a proper marketing strategy and take into account several key factors. The common thing is to determine a series of primary objectives, then define the conversions that you want to obtain, measure those that have been previously achieved and, decidedly, carry out a general optimization to increase them for the new proposal.
What is conversion for
The purpose of the conversion is reach an imposed goal previously by the company conducting a campaign. It is that intermediate step between the presentation and the achievement, the action that the user takes to stop being just another visitor to be just what the firm wants it to be as part of its marketing strategy.
Conversion Examples
We can take hundreds of different conversion examples today. A mail marketing campaign carried out, for example, by NeoAttack in order to bring registered readers to its Contact Form It would have as a conversion that step in which the reader accesses said website through the button or mechanism provided through the email sent.
There are more possibilities, such as going directly from reading to hiring or even the dissemination of a specific content through a button to publish on social networks. Conversions have all kinds of different manifestations on the network, all of them dependent on the intentions behind the campaigns that are launched.
More information on Conversion
One more definition that is present in everything related to Internet marketing. Knowing the conversion in depth is essential to know well all the language of marketing; In this way, if you want to know more about it, we suggest you take a look at the following articles:
