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La pandemia del coronavirus y la cuarentena cambiaron por completo los hábitos de consumo de las persons en diferentes servicios de transmisión.
Several countries in the world still have quarantine due to the health crisis of COVID-19. With people confined to their homes, all the habits that we had in different aspects of our life were broken. This includes everything from shopping to entertainment. People adopted new practices, sometimes consciously and sometimes not so much.
In the midst of this crisis, the services via transmission gained greater popularity, because they drastically changed the consumption habits about its content. Many people found on platforms like Netflix, Disney +, HBO Y Prime Video its main means of recreation. Not only did it replace our frequent trips to the movies, but at the same time it replaced other activities such as going out for coffee, strolling through the malls, family dinners, and meeting friends at our favorite bar.
The new consumption habits
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A study conducted by Reelgood addressed these consumption habits platform related transmission, con el fin de identificar qué cambió desde el estallido de la pandemia. A la vez de confirmar el lógico incremento de sus bases de usuarios, al mismo tiempo mostró qué type of content registró la mayor variación.
As an example, films and animated series registered the highest increase during the pandemic, since their reproduction soared by 21.6%. Likewise, family content and cult movies rank at the top of the table with variations of 16,95% and 15,30%, respectively.
It is worth mentioning that the period taken as a reference ranged between January 26 and March 14, prior to most quarantines around the world. Subsequently, the changes were evaluated in the period from March 15 to May 2, in other words, when most countries had containment measures.
Other genres that registered a positive increase were musicals, fantasy productions, science fiction and comedies. The latter reported a variation of 6,32%.
Meanwhile, biopic film views fell by around 5,65%, while this decline was further accentuated by documentaries, war content, love, and historical events. The steepest drops were in horror and crime films, which registered a decrease of 8,38% and 11,80%, respectively.
Increase in user base
Aún cuando algunas plataformas que desarrollan contenido original vieron su filmación afectada por la crisis de salud, lo cierto es que los servicios de streaming han logrado surgir debido al mayor interés de las personas por su contenido.
A report from Netflix found that, during the first quarter of 2020, the company saw an increase of 16 million subscribers. It is not something minor, it is even presented as the largest increase recorded in its 13-year history. In the same way, it managed to triple its income compared to the same period of 2019, managing to generate profits for the surprising amount of 709 million dollars.
Although it seems that the closure of society favors the consumption of its contents, Netflix He assured that it will face a slowdown during the second quarter of 2020. He affirmed that this drop in the growth rate will be more pronounced if the restrictions on mobility are prolonged for several months.
What type of content do you most frequently consume these days of quarantine? Do you think your consumption habits have changed on streaming platforms?
References: andro4all.com
Where can we see this? online content? 🍿
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