In this tutorial from CourseWpress.com you will meet the AMP project or Accelerated Mobile Pages and how you can take advantage of it on your website WordPress.
What is that of AMP or Accelerated Mobile Pages?
AMP Accelerated Mobile Pages, which could well be translated as Accelerated Mobile Pages, it is an open-source initiative. What AMP is looking for is the maximum performance of web pages in their mobile versions.
If I had to summarize what AMP with a phrase without any doubt it would be:
Responsiveness mobile device on steroids.
Its developers, the people of ampproject.org they define it like this:
Is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users. AMP pages are just web pages that you can link to and are controlled by you.
AMP is an open source library that provides an easy way to create web pages that look good, are lightweight, and load almost instantly ...
How does AMP or Accelerated Mobile Pages work?
AMP, from the name, promises speed.
That is why it is feasible you are wondering How does it work?, What is AMP based on?
A page in AMP is basically an ultra optimized website to load the essential content.
The pillars of AMP are found in three items:
1. AMP HTML
Which is nothing more than the HTML of a lifetime with some added attributes. Or rather, a version of HTML with certain restrictions what make him code be cleaner and it works faster. Some labels HTML standard they are replaced by those of AMP that add simplicity.
2. AMP JS
That guarantees a maximum loading speed because it is based on optimized libraries.
3. AMP Cache
The cache that technology uses is nothing more and nothing less than the cache Google AMP Cache. Yes, from Google. And you can have access to the official documentation here: developers.google.com/amp/cache/
All of this makes it possible for mobile versions of the pages generated under this protocol load very fast.
AMP and SEO
Enabling AMP technology is beneficial for SEO.
Everyone knows that:
- A significant percentage of Internet users surf exclusively through mobile devices.
- The loading speed of a website is a factor that affects the permanence of users.
At the same time, a few years ago, the same people at Google claimed that the AMP would be considered a ranking factor.
Not to mention that:
The Accelerated Mobile Pages initiative is supported by:
- Adobe Analytics
- Adsense
- Bing
- Baidu
- Facebook Pixel
- Google adwords
- Google analytics
- Yahoo JP
- Tumblr
- Dailymotion
- Vimeo
- Came
- Yahoo!
- YahooJP
- Youtube
- Souncloud.
Among other companies and platforms web advertising, analytics, multimedia content platforms. At the same time content managers where WordPress figure among the first.
So it is safe you are wondering:
How to Install AMP or Accelerated Mobile Pages in WordPress
To enable a page with AMP you must:
- Install and Activate he plugin AMP for WordPress. It is free and available in the official WordPress repository. More than 300,000 webmasters have it active on their websites.
- Once the AMP for WordPress is activated to see the AMP version of our website we go to:
Appearance> AMP
There we will see a version somewhat different from our usual website.
How to configure AMP or Accelerated Mobile Pages in WordPress
(Installing AMP for WP will create a new tab: AMP).
To configure it we follow the following route in our dashboard WordPress:
AMP> General
There we will find that by default the option that corresponds to our posts is checked.
That is why we activate the option of pages.
How to customize the AMP version of your website
Following the route:
Appearance> AMP> Design
Is doable modify appearance of our website in the version Acceletared Mobile Pages. But come on, taking into account that the premise of this protocol is the simplicity don't expect great options from design.
There you can change the header text color and the background color of the same.
At the same time you can choose if you need your website to be displayed in a clear outline or in one Dark (As the night mode from many websites like Youtube).
Remember save changes (pressing the button to post) if you need to be displayed.
You criticize the AMP
Despite the many advantages that this initiative can represent, there are experts who have been dissatisfied when implementing it on their sites.
Among the reasons that they put forward against the Acceletared Mobile Pages there is the little possibility of attracting subscribers. What, as has affected their conversion ratios: subscribers, sales, social shares and a long etcetera.
You have to keep in mind that with AMP there are no possibilities to add buttons call to action, pops ups and other tools that help generate conversions.
At the same time, if you have at your disposal an affiliation website the Amazon affiliate link builder and other plugins in the industry do not support AMP.
conclusion
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