Abandoned carts are one of the worst problems you will have to deal with as an online store owner. And while you can't completely erase the problem, the good news is that you can dramatically decrease the number of abandoned cars you have to deal with.
Si está utilizando WooCommerce para vender en línea, hay varios plugins diferentes disponibles que pueden ayudarlo a recuperar carritos abandonados. Uno de esos plugins es Retainful y en esta publicación, veremos lo que el plugin tiene para ofrecer, por qué debería usarlo, las características destacadas del plugin, así como sus pros y contras.
Let's dive in!
What is Retainful?
Held es un sistema de recuperación de carritos abandonados (y plugin de WordPress) que lo ayuda a disminuir la cantidad de carritos abandonados y generar compras repetidas en su tienda WooCommerce. Una vez que activa el plugin, puede capturar las direcciones de correo electrónico de sus clientes y enviar una serie de recordatorios por correo electrónico de carritos abandonados para alentarlos a regresar y completar la compra.
How does Retainful work?
Cuando un Username ingresa su dirección de correo electrónico a lo largo del proceso de pago, el plugin Retainful la capturará. Si el client no completa la compra en 30 minutos, el plugin enviará un recordatorio automático por correo electrónico que le solicitará que regrese y finalice el proceso de pago.
You can configure the plugin to send additional reminder emails as follows:
- Send the first email reminder 30 minutes after the customer abandons the cart
- Send the second email 4 hours after cart abandonment
- Send a third email one day after cart abandonment and offer a coupon code
- Send another email reminder 2 days after cart abandonment
Retainful makes it possible for you to create these drip email campaigns in advance and they can be scheduled and sent automatically. As soon as a cart has been retrieved, the emails will stop.
Why use Retainful?
According to the Baymard Institute, the average online shopping cart abandonment rate is 69.57%. In other words, if ten potential customers visit your store and put an item in their cart, seven of them will never complete their purchase.
That's a huge waste of revenue, especially if you have a smaller customer base. There are many reasons why customers abandon their carts; from overly complicated checkout to unexpected shipping fees.
As such, you will never be able to completely erase the problem of customers not completing their purchase. But you can do something to reduce it. That's exactly where plugins like Retainful come into play. Retainful can help you recover at least half of abandoned carts by sending you timely series of email reminders.
When you take it into consideration, it's easy to see why a cart abandonment plugin like Retainful is essential for all ecommerce store owners.
Main functions retained
So now that you know what Retainful is and why you should use it, let's take a look at its standout features.
Abandoned cart email reminders
Naturally, the main feature of the Retainful plugin is the abandoned cart email reminders. As mentioned previously, they are activated automatically and you can configure them to ship at the specified time intervals of your choice.
Each email can be fully customized to match your branding and a preview email can be sent to make sure everything works. You can add as many emails as you like and duplicate them to speed up the setup process.
Next order coupon
To configure your Next order coupon, you must use your WordPress dashboard. You can set the coupon as a percentage or a fixed amount of discount. The setup is pretty straightforward and you can create an unlimited number of coupons. And if you enable the option to create coupons in the backend, a unique coupon code will be generated for each customer email.
You have full control over the products or product categories to which the coupon applies and can exclude certain products or categories. At the same time you can set a specific date when the coupon expires and set the minimum and maximum spending allowed to use the coupon.
Another useful feature of the Order Coupon below is the fact that you can set up follow-up emails. Identical to abandoned cart emails, you can set them to be sent at specific time intervals and will be sent until the customer uses your discount code.
Visual email editor
The Retainful plugin has a visual email editor that feels like a page builder plugin. You can add blocks to your emails, such as text, button, images, columns, and more. The plugin has a drag and drop interface, so all you have to do is drag the desired item to your email.
Al mismo tiempo puede personalizar los correos electrónicos utilizando una gama de códigos cortos. Agregue el nombre del cliente, el contents del carrito, el cupón y más para ayudar a convencer a su cliente de que complete su compra.
Premium features
In addition to abandoned cart emails and next order coupons, the Retainful plugin has other useful premium features including:
- Pop-ups with exit intent - show a coupon code or just collect your email and view it later when customers try to leave your store
- Countdown - create a sense of urgency by showing a deadline to buy a certain offer
- Email collection popup to add to cart - collect customer emails as soon as they add an item to the cart so you can retrieve them even before they hit the checkout process
Analytics
Retainful al mismo tiempo ofrece datos útiles que puede utilizar para optimize la técnica de recuperación de su tienda y carrito. Tendrá acceso a detalles como qué artículos dejaron los clientes en sus carritos, un recuento en vivo de cuántos carritos han sido abandonados y / o recuperados, conversiones de carritos, confirmaciones de goteo por correo electrónico y tasas de apertura, y eficiencia del cupón de pedido siguiente.
Easy to use
En general, el plugin Retainful es fácil de usar. Puede comenzar instalando la versión gratuita del plugin desde el repositorio oficial. Una vez que esté activado, se le pedirá que ingrese sus claves de API, que puede obtener al registrarse para obtener una cuenta retenida.
Para configurar los correos electrónicos de sus carritos abandonados, deberá utilizar el sitio Web de Retainful, pero la interfaz es moderna y fácil de usar. A la vez de eso, ya hay 3 correos electrónicos de carritos abandonados preconfigurados que puede usar como punto de partida y personalizarlos para que coincidan con su marca.
Retained prices
The Retainful plugin can be downloaded for free from the official WordPress repository. The free version is limited to 300 contacts and standard support. The pro version of the plugin has 3 pricing plans to choose from:
- Start - Starter plan includes up to 2000 contacts, unlimited email sending, access to premium features, coupon tracking for next order, and priority email support. This plan is available for $ 9 / month billed monthly or $ 7 / month billed annually.
- Increase – el plan de crecimiento incluye todo, desde el plan de inicio y hasta 5000 contactos. Al mismo tiempo incluye la capacidad de enviar correos electrónicos desde su propio domain. Este plan está disponible por $ 29 / mes facturado mensualmente o $ 23 / mes facturado anualmente.
- Professional - This plan includes everything from the growth plan, as well as up to 25,000 contacts, live chat support, and a dedicated integration specialist. This plan costs $ 99 / month billed monthly or $ 79 / month billed annually.
Final verdict
Abandoned carts are a big problem for online store owners, but with the help of the right plugin, you can decrease the number of abandoned carts in your store. Retainful offers helpful features, such as abandoned cart emails, as well as coupons for the next order, that you can use to encourage visitors to complete the checkout process and entice them to return to your store.
Overall, the plugin is easy to use and even has a free plan to get you started, so it's definitely worth taking a look at it and seeing how it can help you improve your results.
