As a business owner, every customer is special. Because at the end of the day, a customer = revenue. But from your group of clients, you should be able to identify those who feel above the rest.
These are not your only buyers. These are customers who buy in bulk, are a recurring source of income, or influence referrals that come your way. Let's call them you most valuable customers - because, well, they are! They can increase your profit chart exponentially, you keep them happy.
So how are you going to do that? You are about to find out!
Personalized messaging
One surefire trend that is picking up this year is smart content! What smart content do you ask? It is personalized content according to the needs of your client.
Smart content employs dynamic content to display messages, calls to action, etc. instead of boring static content. This adds to the user experience. Without a doubt, your longtime customers would be happy if the content directly appealed to them.
"Personalized content is known to perform better than generic content because it appeals to customer emotions."
Here is an example.
Instead of a general "Hello" message, a "Hello, {customer name}" works better. There are tools that can help you identify your valued customers and show them that personalized content.
Uploading one in your WooCommerce store, customization at the same time would include displaying Recommended Products based on your purchase or browsing history.
WOOCOMMERCE # TECHNICAL ADVICE 1
How can you add custom content to your WooCommerce store?
- HubSpot's content optimization system: for custom content
- Recommendation engine- to offer personalized product recommendations
Special prices
Pretty obvious, huh? Everyone likes it very much. But more than that, everyone likes to feel special.
It works like this: running a whole store discount can help you improve sales, but by offering special price certain clients will keep coming back to you for more.
Your top-tier customers want to know that there is value in buying from you. And you can reinforce this thought by offering custom pricing. There are two ways to do this:
- Quantity Based Pricing - Works great for your wholesale buyers. More savings for customers who buy more products
- Pricing based on membership level - for your loyal customers. The higher the membership level, the higher the discount
TECHNICAL ADVICE WOOCOMMERCE # 2
You can set up quantity based pricing or customer / group / role based pricing using:
- Customer specific pricing- Use CSV import or Price Manager to quickly set pricing rules
Offers and discounts
WooCommerce enables you to set sale prices and even schedule sales. But stay one step ahead for your special customers and create personalized offers for their birthdays or anniversaries.
A special birthday discount email or shopping credit can be a great idea!
TECHNICAL ADVICE WOOCOMMERCE # 3
This can be achieved using an email marketing plugin like:
- YITH WooCommerce Coupon Email System- To create coupon emails on certain triggers like 'Customer Birthday'
Shipping benefits
Have you heard of Amazon Prime? Instantly a bell rings, right? Amazon Prime offers one-day shipping to its top customers. Why is that? That's the advantage they get from being (loyal) members of the store.
It is not so much about personalizing the shopping experience as providing a shipping cost benefit for being customers or business partners for a long time.
As an alternative idea, you can offer shipping discounts based on membership level. But most of all, make sure you ship on time to keep your most valuable customers happy!
WOOCOMMERCE # 4 TECHNICAL ADVICE
Custom shipping rates can be achieved using:
- WooCommerce Advanced Shipping- to set conditional shipping discounts
Loyalty benefits
"On average, loyal customers are worth up to 10 times more than their first purchase."
If you have an ecommerce store, one of your most valuable assets is your existing customer base. After all, it has been shown that existing customers are more likely to buy from you again than first time buyers. With this in mind, if you can keep your existing customer base happy, your eCommerce store should flourish; certainly much easier said than done!
There are many possibilities to retain a customer and one of the best strategies is to introduce a loyalty scheme. If this is something you want to do, check out the SUMO Reward Points Plugin, available for $ 49. You can integrate it with WooCommerce, and the plugin is compatible with all WooCommerce compatible themes.
SUMO reward points allow you to distribute loyalty points in various ways. The most obvious way is, of course, when a customer makes purchases from your store. As an example, you can offer 1 reward point for every $ 1 spent and the plugin allows you to specify the monetary value of each point. Beyond making purchases, you can encourage visitors to take certain actions by offering loyalty points. You can offer points for sharing on social media, leaving a review, recommending a friend, or signing up for an account with you. Again, you can specify how much the reward is for each of these actions. With SUMO, you could even try to generate some interest on social media by giving away loyalty points as part of a competition (either for entry or for the winner).
Visitors can exchange their loyalty points at checkout for purchase money. At the same time you can specify the minimum / maximum number of points that will be redeemed in a purchase. If you want to give your customers a reason to keep buying from you against the competition (while offering great service!), Then introducing a loyalty program can be very effective.
Customer service
Your most valuable customers deserve special attention. They should have a loyalty advantage for being associated with you for so long. Along with discounts, or even free promotional material, provide first-rate services Customer service. As part of this service, you can send them by mail at the same time product training videos or host product training webinars for the products they purchase.
WOOCOMMERCE # TECHNICAL ADVICE 5
Custom customer service can be added using:
- WooCommerce Freshdesk- Add a ticketing system, discussion forum, and knowledge base
Complementary promotion
One strategy that is guaranteed to make a customer happy but totally free is promoting your brand on your website.
For presenting your story on your blog, or adding an interview for the client, you can make them feel special and at the same time generate traffic their way. Not only can this benefit them, it can also show other customers that you care; improving the general perception of your brand.
ADDITIONAL TIP
Customer testimonials about your products can be added to the feature post. A little self-promotion never hurt anyone, right? :-P
Settlement
Whether it's pricing or personalized messages, employing these tactics makes customers feel important. And that's the point, right? It's about letting customers know that you value them.
These strategies are fairly straightforward to implement and have long-term benefits. Once you make a conscious effort to implement them, your valued customers will probably feel good… and that will make you feel good at the same time! 🙂
Do you have any more ideas that you would like to see added here? The comment section is open for discussion.
