Si recién está comenzando un nuevo proyecto, puede ser difícil elegir si decantarse por un tema de WordPress gratuito o premium. Aunque los temas premium de forma general se consideran la opción superior, de hecho no siempre es así.
En este artículo, comparamos los temas gratuitos y premium con los criterios de precio, soporte, seguridad y actualizaciones, usabilidad y calidad. Al mismo tiempo consideramos los beneficios de elegir un tema freemium. Entonces empecemos…
Value for money
El precio es la diferencia obvia al elegir un tema de WordPress gratuito o premium. Muchas persons que recién comienzan son cautelosas de pagar por un nuevo tema cuando no saben si su proyecto realmente funcionará.
Sin embargo, aunque un tema gratuito es inicialmente ‘gratuito’, la realidad es que si desea crear un sitio Web profesional o lucrativo, probablemente tendrá que realizar compras en otro lugar. Los temas gratuitos, en general, no vienen con funciones extensas. Por ende, puede costarle mucho más que el precio de un tema premium para actualizar su sitio web con los complementos premium necesarios que necesitará para un sitio web completamente efectivo.
Premium themes at the same time usually come with numerous hidden extras, making them great value for money. Many premium themes come with premium plugins already built in. As an example, our very own Total theme comes with Visual Composer, Slider Revolution, and more included at no additional cost (while theme updates are free for life).
ThemeForest offers a selection of deals on hosting and domains if you buy one of its premium themes. Or if you join a theme club like WPMU DEV, you get access to a range of extras like add-ons, support, security, and more.
Suggestion: Research exactly what is included with a theme before downloading it to avoid disappointment and additional expense.
Developer support
One of the most obvious contrasts between free and premium themes is the support that is offered. Free theme developers have an extremely limited budget. This may result in them being unable to provide immediate, high-quality support. Although help is often available, 24/7 support is not a service that free themes generally offer.
Premium themes generally have larger teams of developers, better support systems, or a combination of both. Extensive video tutorials and documentation, forums, and email support are typically offered, with many providing 24-hour support. So if you're running an online business or don't have extensive WordPress experience, a premium theme with the best support may be the way to proceed.
Suggestion: Always check how a topic is supported before making a final decision.
Website security and updates
It is generally assumed that premium themes are more secure than free themes. However, this is not always the case.
Free WordPress themes on the WordPress repository go through a rigorous review process. This ensures that the themes available in the repository are of a high level, with security items being a main part of the criteria.
Premium themes can be more of a security mix, given that anyone can create a premium theme and sell it. However, if you buy your theme from reputable developers or a well-known theme store (like Themeforest, StudioPress, Anariel Design, Elegant Themes, etc.), then you should be able to sleep soundly.
Premium themes from reputable developers are generally the most secure themes available. These companies have large budgets and numerous developers dedicated to security. Bugs are quickly found and fixed, as any security breach could seriously affect future sales of the item.
Premium themes are generally updated more regularly. The updates are generally a response to core WordPress changes and the latest security vulnerabilities. The update cycle tends not to be as regular or consistent with free themes. Therefore, the older the issue becomes, the more open it is to security breaches.
Suggestion: Always buy premium themes from trusted sources and free themes from the WordPress repository to ensure a high-quality and secure theme.
Design quality and theme functionality
La calidad del diseño puede diferir mucho entre un tema de WordPress gratuito o premium. En general, los temas premium populares ofrecen un mayor quality level. Los diseños son profesionales en su diseño y estética, las funciones y características avanzadas están integradas y hay un enfoque en la usabilidad.
Una vez una vez dicho esto, algunos temas premium van demasiado lejos, incluyendo un montón de funcionalidades que son mejor servidas por complementos. Esto hará que el tema se hinche, ralentizará su sitio y afectará su rendimiento. Y si decide cambiar de tema en el futuro, migrar su contents no será un proceso fácil.
Another point to keep in mind when choosing between a free or premium WordPress theme is that you may not need a lot of the functionality that many of the premium themes offer. If you go for a lightweight free theme, you can easily install some WordPress plugins to make some impressive improvements. By investing in the page builder and other advanced plugins, you can quickly update the look of your site and add any additional features that you may need.
Suggestion: Read topic reviews to get a good understanding of the quality and overall performance of a topic.
Usability
The usability of a WordPress theme is an extremely important factor to consider when choosing a new theme for your WordPress website. Unfortunately, usability for site creators and site users can be a bit lacking with a free theme. However, if you have limited experience with WordPress, this can work to your advantage. The simplicity of free themes and the lack of features often makes them quick and easy to set up.
Los desarrolladores de temas premium tienden a centrarse en diseñar temas con una facilidad de uso impresionante, tanto en la parte frontal como en la trasera. La usabilidad de back-end premium le ahorrará mucho tiempo y esfuerzo cuando esté trabajando en su sitio. Y lo que es más importante, le permitirá disfrutar del proceso de personalización. Una user experience eficaz y exitosa para sus visitantes al mismo tiempo aumentará el tiempo del Username en el sitio y mejorará las conversiones de su sitio.
Suggestion: Check out the theme demos to familiarize yourself with the visitor's user experience.
Final thoughts on a free or premium WordPress theme
Still not sure about paying for a premium theme up front? Then a freemium theme might be a good option for you. A freemium theme is a free theme that can be updated at any time. This means that if at some point in the future you decide that you need the advanced features and functionality of a premium theme, you can easily switch to the premium version without having to migrate to a new theme.
Ahora debería tener una buena idea de lo que ofrecen los temas premium y gratuitos de WordPress. Cualquiera que be la opción que elija, asegúrese de investigar. Y siempre descargue su tema de una fuente confiable.
Will you choose a free or premium WordPress theme for your project? Or is a freemium theme the best option for you? Share your thoughts in the comments below.
