A / B Testing Concept
What is A / B Testing?
A / B Testing is a very simple procedure. It is about the development and launch of two versions of the same product or service in order to measure which of the two achieves better commercial performance. Its application extends even beyond that, since it can be used within the field of marketing and the web to launch two versions of the same portal, a commercial email or even an advertising format.
It is something that also involves the analysis of the metrics in connection with each of the versions, since the purpose is to detect which is the best of them to use it later. Its use is applied, mainly in recent years, to improve landing pages or build better email marketing strategies.
Due to this, the difference between versions of the same page, for example, can be a small modification of a button or the use of different words for the same message. Whatever the procedure, it always involves different manifestations of the same element, as well as a deep analysis of the interaction of the users with them and a contrast between the strengths and weaknesses in order to refine the model.
Using this strategy, far from being harmful, helps firms considerably not only by obtaining something "ideal", but also by bringing users closer to the purchase procedure.
What is A / B Testing for?
A / B Testing is used to detect errors and improve them, as well as to detect items that work considerably well for later reuse. Its use is especially important within the mail marketing, since it is used to measure the degree of conversions that are achieved with different types of mail that have the same purpose.
This helps greatly to find the ideal model to use for future campaigns and, therefore, to maximize their profitability.
Examples of A / B Testing
An example of A / B Testing could be a series of emails that, from NeoAttack, we send to our clients to promote our Web design. One could propose the same type of mail, but with changes in colors and in the position of the button and review which of the two versions more consumers would enter.
After the campaign, results would be analyzed and compared to establish returns. Thus, the procedure could be repeated again, reducing the changes and proposing new ones to continue experimenting. Little by little and gradually, we would advance until we found the most effective and according to our audience.
More information about A / B Testing
To learn more about A / B Testing, you can read the articles you have below. They gather more information about this operation that may be interesting for its application.
