On this occasion we have the presence of Jenny del Castillo from the blog Gananci.com, which comes to tell us about a very interesting tool to market products on Instagram using comments as a purchase button.
When you have a business, undoubtedly, presenting yourself on social networks can be a great utility. But have you ever wondered why you constantly post content on these platforms? What is the true purpose of all this?
As a company, especially if it is a small one, your priority will undoubtedly be to make sales. And today I'm going to show you how you can increase your Instagram earnings using Soldsie.
Soldsie Enables make direct sales on Instagram and Facebook through comments. You just have to publish your post and whoever wants to buy it, just leave a comment and that's it!
What should I do to create an account on Soldsie?
Even if Soldsie It is a service quite equivalent to Chirpify, their web portal is quite imprecise in terms of price and details about how it works. That is why we have done a little research so that you have all the information if you are looking to apply this solution to your business and take advantage of your community of followers on Instagram.
To get started, the only way to register Soldsie it's through your contact form. It seems a bit like throwing a bottle into the sea without knowing if someone will ever read it, but in reality it is a kind of initial filter that the team of Soldsie start accepting only good candidates.
How does it work Soldsie.
Soldsie has created a revolutionary method to monetize your Instagram followers. It works like this:
- Connect your Instagram account with your account Soldsie.
- Once both platforms are connected, Soldsie will provide you with a registration web address for your customers, the web address must have the following form: "http://www.soldsie.com/instagram/[your-username-en-instagram]". Anyone who wants to buy a product from you through Instagram using Soldsie, you must first register at that address. It is recommended that you put it in view of everyone in the description of your Instagram profile.
- Create an Instagram campaign from your dashboard Soldsie including a photo of the product and its description.
- Then post on Instagram the photo of the product (s) you want to market along with its description and price.
- Your follower or followers (clients) basically have to comment «sold out»- sold - in that post (remember that it is a service that, for now, is only in English).
- Buyers who have never made a purchase before must register by clicking the link sent to them.
- Transaction completed!
It is truly a very simple and fast procedure for both the customer and the seller. The registration procedure in step 3 only needs to be done once and takes less than 1 minute.
At the same time, another great utility is that you can schedule the publication of several products if, as an example, you want to make a «express sale«, So it is not necessary to be in front of the PC if you want to organize an event of this type. And you can offer discount coupons on your posts.
It is Soldsie an ideal solution for your business on Instagram?
Before joining SoldsieYou should consider this: does your Instagram account have a good base of followers and are they engaged with it? With this we mean to say that those followers should be interested both in buying the posts that you show on your profile, as well as being active in the comments they leave you.
The latter is fundamentally vital since to buy something they must leave the comment «sold out»As we saw before and if they do not usually comment on your photos, it is difficult for you to get them out of their shell to do so, even if you start marketing your merchandise on your profile.
You must also consider other important factors such as price and the type of posts you sell. Posts that cost less than € 40 are great because they are aimed at more "compulsive" shoppers. And remember that market products on Instagram it should always be a quick and easy procedure.
With regard to your products, ask yourself if they are suitable objects for a quick online sale. Regularly, posts such as jewelry, accessories and clothing tend to work well since Instagram is, fundamentally, a visual social network and these objects also tend to have that characteristic of visual appeal.
What are the fees for Soldsie?
This is the tricky terrain of Soldsie and it is that they do not have a fixed rate for everyone. We have contacted Soldsie and the information they have provided us is that regularly the first $ 700 for sale (approximately € 490) have no cost.
From there they usually charge the 3% of the sales you make, even when they notify us that depending on the volume of sales, they can change that rate of the 3%.
At the moment we do not know if the change would be by a greater or lesser percentage, since they have not wanted to provide us with that information.
The benefits of using Soldsie on your business profile on Instagram.
There is so much more to Soldsie they only make sales. Although it is quite easy to use, they provide many tutorial videos and other types of instructions so that at no time you get lost in the procedure.
Apart of this, you receive extensive and free training on Instagram, What; books (or e-books if you are outside the United States), webinars, personalized advice from one of the members of the Soldsieand special access to groups on Facebook to ask questions and talk with other users to share experiences.
It is also the service itself Soldsie who handles and sends invoices and makes sure buyers pay, sending them reminder emails in case payment doesn't happen instantly. This way, you don't have to worry about those problems.
The disadvantages of Soldsie.
One of the great disadvantages of this platform is that they send an invoice to the customer's email every time they have made a purchase, so if 5 posts are purchased, they will receive 5 different emails, with which the buyer will see their mailbox crowded and it may annoy you.
That very point is what leads to the next downside: shipping costs.
Since you can only market one post at a time, there is no way to get a shipping rebate if you buy more than one post. Full shipping of each post is charged.
Without a doubt, Soldsie It is a good solution to gain leads and generate sales through Instagram as long as you have a strong and active follower base on Instagram and use it in combination with your online store or web.
