New technologies and the internet have introduced new professionals into our work or professional slang, and one of these terms is Blogger, or as one would say in Spanish, Blogger, which I am going to try to analyze to see what lies behind the daily life of this new professional.
Si te gusta leer, escribir, aprender, internet y las redes sociales, es muy probable que seas un blogger en potencia, espero desgranarte con todo detalle en estas líneas que te escribo what is a blogger and if it can really become a profession.
What is a Blogger?
Surely my father asked this question a million times when I told him that I wanted to be a blogger, because the truth is that it is difficult to define what a blogger is, perhaps a professional who loves reading, writing and personal growth and professional.
Actually, a large number of professionals who start in the world of blogging do so out of passion or hobby, since not everyone who begins this journey does so from a professional perspective or as a tool or means to achieve a series of objectives.
In my case, I will tell you that I did it because I was passionate about writing about marketing and above all learning something more about digital marketing every day.
A blog has allowed me to grow, learn, meet great people and make my dream come true, create my own marketing training school.
Maybe you have another dream and other goals, but we will talk about them a little later, but never let anyone allow you to pursue your dreams.
Blogger Types
There are as many types of blogger as there are currently topics, sectors or professions, for example;
Fashion blogger, food blogger, marketing blogger, childcare blogger, so on.
There are those who define differences or types of blogger based on what they use a blog for, such as the following definition by types of blogs:
- Personal or Brand.
- Corporate.
- Blog de una Tienda Online.
- Niche.
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How is the daily life of a Blogger?
Surely the day to day of each professional will be different but something that you have to know is to take your tasks or routines as a blogging professional with organization.
- Start by defining your work schedule. The organization is key and a fundamental part in the success or failure of a blog, so leave aside phrases like "a blogger never sleeps is like Batman", not at all, he is a person of flesh and blood and needs to be very organized and separated his professional life from his personal.
- Define the time you are going to dedicate to routine tasks. Such as answering emails, sharing things on social networks, reading and commenting on articles, etc. Estimated time: 1 to 2 hours.
- Decide how much time you will invest in boosting your personal brand. Think for a moment, you just started your blog, nobody knows you, you are invisible, so you have to break the egg and get out, and give your personal brand a good push.
Once you know how many hours you are going to invest in this new project, you will be in a position to design your marketing strategy.
What? Marketing? Why does a blogger need marketing?
The reason is very simple, marketing helps us to connect and create relationships with other people, it helps us to go further and to more corners, they are wings that allow you to overcome physical barriers.
On the other hand, you need to know the rules of the game of the different channels in order to play with your best cards.
There are those who think that a blogger spends almost all the time writing and that is not the case, it is so important to write how to communicate what you write, for which you must define a content strategy for your blog and design an editorial calendar.
What would you like to achieve? What are your goals?
Now is the time to define what are the short, medium and long term objectives that you hope to achieve with your new blog:
1.- objective Lectores. Without readers, a blog or writing makes no sense, so think about how you can get a large reading community that reads and follows each of your content.
2.- Get or improve your work. A blog can be an excellent channel to demonstrate our expertise, if your case is to get a job in the short medium term, the blog may not be the most appropriate tool, it may be to connect with the right people.
3.- Earn money and live off your blog. A goal or a chimera? Earning money with a blog is an achievable goal for many people but to be able to live from it, there are really very few who achieve it.
4.- Boost your personal brand. One of my favorite and most important goals, and for which I recommend to any professional. We all know that personal branding is here to stay, so don't hide behind roles that are less and less important.
5.- Create a profitable business. In the end, every project must have a business model that helps us create a profitable idea. In my case it was dedicating myself to training, my true passion, and what is your true passion? What is that business that you have never dared to start?
We have seen some objectives, but there are many more and within these objectives variables and kpis must be defined that help us to analyze the evolution and result of our actions.
What is a content strategy and an editorial calendar?
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Download the free excel template to create an editorial calendar
To achieve any objective, a tactical plan is required to help us approach it, since these and other parts result in a content strategy, or in other words, to make a content strategy we will have to define objectives , KPIs, channels, content or editorial plan, promotion plan, etc.
I have seen that sometimes there is a tendency to confuse a content strategy with a content plan or an editorial calendar. In an editorial calendar we exhaustively define the choice of content, but this choice must be motivated to achieve one or more objectives.
So the editorial calendar is a part of the content strategy but by itself it does not make any sense and it does not have to be effective, if we talk about it from a conversion point of view.
I would also like to point out that an editorial calendar is much more than a document where we define a title and a publication date, let's say that this is the beginning of an editorial calendar but not how it should be done.
If you want to learn how to design a content strategy and an editorial calendar do not miss this complete article that I published very recently.
What is a tactical plan for a Blogger?
If you think that a tactical plan is to make an editorial calendar for a blog, you are very wrong.
If you think that keeping an organization of the topics to be published is a guarantee that your blog will work, you are also very wrong.
An essential phase in any marketing strategy is to define a tactical plan, which is to define a project plan with all the actions that you are going to carry out in each of the areas, both blogging itself and those related to other strategies such as those of SEO, Social Media or Personal Branding, for example.
A tactical plan in a blogger should:
- Boost personal branding.
- Create relationships with other professionals in the sector.
- Promote the positioning of content in the Google search engine.
- Make it known to many people through social networks.
- Get a reading community.
- Increase the list of subscribers.
- Get sales, customers or conversions.
How can a blogger make money?
There are many effective ways to earn money being a blogger;
1.- Adsense.
Adding the famous Google ads to your blog will help you earn money and get a constant payment every month.
2.- Affiliation.
A very effective way to earn money with a blog is through the affiliation or recommendation of products, courses or services through the blog.
3.- Course.
To me the launch of my course + mentoring It allowed me to quit my job at the University and be able to live as a freelancer, it may seem a bit crazy to leave a permanent job to become a freelancer, but let me tell you that it is one of the best decisions I have made in my life.
The registration of the fourth edition of this course that will begin on October 30, so if your project on the Internet does not give you the desired results or you simply want to increase the income you are receiving, I am convinced that I can TO HELP.
4.- Infoproduct.
A format widely used today by many bloggers and that consists of offering a completely recorded course, which makes it easier to automate and sell it but where live and direct classes will not be held like a normal course.
5.- Templates.
There are many bloggers who have found in the creation of templates a way to make money with a blog. Think for a moment the number of templates we need and use every day to manage a project on the Internet, and perhaps it can be a good way to receive an inflow of money through the sale of templates.
6.- Ebook.
There are 2 effective ways to sell a digital book or ebook over the Internet;
1.- Publish it on Amazon in Kindle format. It will have more visibility but you will have to reduce the benefits of sales, but keep in mind that as a branding strategy to bring business to your brand through other products it can also be very interesting.
2.- Sell it from your blog. There are many automatic plugins to do it, I have finally decided to choose to use Woocommerce but eliminating the initial pages of adding the order to the cart etc.
7.- Promoted Items.
Although I do not do it, it is a very common practice in many blogs, where companies or products pay you to publish an article or review of a product.
8.- Sending by promoted email.
Without a doubt, a very avoidable way to earn money being a blogger, since we can promote both our own products and other bloggers' products. There are different strategies for launching a product or service through email, called sales sequences, but personally I prefer to define my own strategy from scratch.
9.- Mentoring.
It is very important in the process of creating a project to have a mentor or guide to help you implement an effective marketing plan for your project and above all to make the fewest possible mistakes that help us achieve our goals in the project. shortest possible time.
10.-Payment webinar.
This may seem contradictory but it is not, we always have the perception that a webinar must always be free but it is not, in this case I am going to tell you how to carry out a paid webinar for a very small audience where you give a masterclass and mentoring included for a specific period of time.
Is a blogger really a profession or just a hobby?
I'm not going to fool you, it's not easy for your blogging passion to become your profession and your way of making a living.
I still remember the day I told my father that I wanted to be a blogger, the truth is, he did not understand much of what I was telling him and logically he had great doubts and fears of the path he wanted to take, especially because he was used to the perception that a In theory "normal" work, it was that when you worked in an external company or in an office.
I also remember my beginnings, it was really very hard, parts with many fears, you are alone and few people really lend you a hand to help you with your project, but I was stubborn and stubborn, until one day I was able to quit my job at the University and I started a new path, a path where I wanted to live off the Marketing and Web brand that I had created a few years before, and I'm not going to tell you that it was an easy decision, but I was able to count on the support of my whole family and that I was looking to leave a job that did not fulfill me to dedicate myself to what I was really passionate about.
Yes, you can live off a blog and be your profession and your way of life, but it is a long, hard and very difficult path, difficult because you have to make many decisions on that path and the choice of each of them will be key to reach our goal.
How many hours does a blogger work?
Many, I am not going to deceive you, but I assure you that it is essential that you establish a schedule, just as if you were working in an office.
For example, I decided to promote my blog by dedicating 2 hours a day, since I worked 8 hours at the University, and I did not have much more time, but I sacrificed 2 hours of sleep so that neither my wife nor my son were harmed by this decision. Yes, I know it is a difficult decision, but in life without work and a lot of effort it is difficult to achieve any goal you set for yourself.
I know other bloggers who have managed to make a living from this profession by working 4 hours a day, another 6 and another 8, I can tell you that I now work about 4 hours a day, only in the morning, because in my mind I was not only working and live what I like the most, but also improve my quality of life and be able to enjoy life more, my family and those things that really have value.
Final Tips for Success as a Blogger
1.- Organization. It is essential in daily life on a blog. Clearly define the hours that you will dedicate each day and organize very well in which actions you spend your time.
2.- Define your objectives and KPIs. Without goals your blog will be like a ship adrift.
3.- Design your tactical plan. Create a project plan and define and schedule all your actions.
4.- Frequency and constancy. Get used to your audience both in terms of frequency and days of publication, for example I always publish Monday or Friday.
5.- Boost your personal brand. La clave es darte a conocer y conectar con muchos profesionales de tu sector, te recomiendo que analices cuáles son los mejores blogs de tu sector y publiques un post en todos y cada uno de ellos, puedes pasar en 6 meses de ser completamente desconocido a ser un profesional muy conocido y reconocido.
6.- Training. Keep in mind that if you compete with other professionals who have more training than you, you will be at a disadvantage. They will have more tools and resources to always be positioned in a better position than you.
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Conclusions
Well, it seems that the blogger profession is much more than a fad and that after many years it does not stop gaining more followers.
But make no mistake, do not think that this step you are going to take is simple and it is something that will not take much time, because it is not like that, indeed, if you do not have time I recommend that you do not create a blog.
We have seen what a blogger is and how you can make money with a blog, as well as some essential elements that are necessary to turn a blog into your own profession.
I hope that the post encourages you to make the decision to bet on what you are really passionate about, that it motivates you to make that dream that you have always had in mind come true. Really, pursue your dreams, which in the end come true ...
On September 29 I organized the 2ª edición del Congreso Digital & Social Marketing ValenciaIt is a fantastic place to de-virtualize other professionals in the sector and learn from great speakers who will meet that day at the Palacio de Congresos de Valencia.
What is a blogger, a profession or a hobby?
What is the dream that you have never dared to realize?
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