Why start your company?
The difficulty of finding employment leads many to throw the blanket over their heads and venture to start their own business. In this group are mainly young people under 45 years of age.
But what risks does starting your own business entail?
Entrepreneurship is not synonymous with risk, but it is an inseparable relationship, when we undertake we always assume risks and invest part or all of our savings.
If only one in ten entrepreneurs is successful, Why invest our savings in something that has so little chance of working? Do we have professionals who can advise us well?
I will try to answer these and other questions
First steps to start your business
1.- Don't run!
Although it sounds like a cliché, the truth is that it is not, since more than half of entrepreneurs make this serious mistake and skip some stages or actions that are tremendously important to start your business successfully.
Why does this mistake a lot?
It is easy to explain, since the entrepreneur has to sell as soon as possible, but the truth is that there are no magic wands and projects require many months of work to start generating income.
2.- Reduce the risk to the maximum.
Crear cualquier negocio requiere una inversión considerable, en función de su orientación, ya be física u online, el coste de inversión varía considerablemente. Así que si vas a emprender tu empresa hazlo con cabeza y no comiences a generar una lista de gastos que pueda ser imposible de asumir.
It starts step by step.
3.- Create your business plan.
Para ello acude a tu Centro Europeo de Empresas Innovadoras (CEEI) y por un coste muy bajo podrás crear el plan de empresa asesorado en todo momento por expertos y podrás disponer de un despacho físico durante un año sin ningún coste. No cometas el error de comenzar en un local de varios miles de euros, ya que el target siempre es reducir el riego, no incrementarlo.
El tiempo normal de creación va en función de tu dedicación y el número de persons que conformen la empresa o la sociedad. La duración normal es de 3 a 6 meses.
4.- Work with true professionals.
The current situation has caused many professionals by necessity to change areas with a swivel up to 360 degrees, so we must be careful when choosing the company that we will hire as a supplier to help us start our business successfully.
When searching for a company, it is recommended that you request at least 5 estimates, and that you value not only the economic cost, but that the most important and a very common error, value criteria such as; professionalism, experience, success stories, customers, its presencia en la red (Web, Blog y redes sociales) y el feeling. Feeling is a value that is more important than we think, since we are going to work with a company for many months, so the better feeling and communication there is, the easier and the better the result the work will have.
5.- What online tools do I need?
En función de cada empresa se debe diseñar las herramientas online realmente necesarias. Las más habituales y básicas son Web, Ecommerce, Blog y Redes Sociales. Siempre partiendo del principio de buscar las herramientas más sencillas y eficientes.
The implementation time for these tools can range from 1 to 3 months, depending on the degree of complexity of the project. The natural order is usually first the web and blog, and then the presence on social networks.
Segmenta en fases la obtención de nuevas herramientas como CRM, LMS, etc.
También es muy importante la elección de software que se utilizará para crear la web. Una mala decisión en este sentido puede ser un mal condicionante para nuestro negocio y que afecte al marketing online.
6.- Do not forget to make an online marketing plan.
Most startups that are started fail due to visibility problems and for the difficulty finding customers and / or sales. At least you must hire a 6-month online marketing plan, which is what is called in marketing as the first phase of online marketing or maturation phase.
Until the first 3 or 4 months it is likely that the first results will not be obtained.
Carefully analyze the professionals who will carry out your online marketing project; check their blog and the articles they write, as well as their social media presence.
¿O acaso contratarías a una empresa de marketing online que tiene 30 seguidores en Twitter y 30 fans en Facebook?
Do not get carried away by excuses and only by the facts; success stories, clients, etc.
7.- Stages and times.
Business plan = 3 months
Tool implantation = 2-3 months
Marketing plan = 6 months
Total = 11 to 12 months
This means that until 8 months have passed my company will not begin to generate income, so the entrepreneur must support the cost of the company in its entirety during the first year with his savings. So take a good look at whether or not this is realistic in your case, before doing anything.
8.- Choose very well the professionals that you will hire in your company.
Starting your company requires a lot of effort and dedication, both in hours and in resources, so it is vital to have highly efficient professionals in their work, at least during the first year of startup.
9.- Attend conferences, workshops and talks on your topic, as well as on entrepreneurs and online marketing, this will help us to be updated.
It is good to know what other companies do and understand a little about online marketing so that it does not sound like Chinese to us.
We can also get ideas that we can apply in our business.
10.- Learn about the contests and grants where you can present yourself.
There are regional, national and European competitions and subsidies; So if we have invested money in making a business plan, why not enter a contest?
Bank competitions for entrepreneurs are the most affordable.
Obtaining an award will give us many advantages in addition to the economic one, since they will provide us with quality and national visibility.
At the national level and due to the cuts, it is very difficult or almost impossible to access any subsidy.
At the European level, you have to go hand in hand with a university or a major institution to get a grant.
First steps to start your business
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