In this article we are going to delve into the importance of feedback in the company, in education, as well as in marketing and sales.
It is in your hand to take advantage of positive feedback and negative feedback to improve the sales and marketing mechanisms of your company.
Por último veremos cómo podemos utilizar el feedback en el mundo del blogging, así que si tienes un Blog tienes que saber cómo puedes darle un impulso a tus ventas o tus conversiones.
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What is Feedback?
To define what feedback is, I would like to bring two terms such as feedback or feedback, since it is the response or the result for a certain action.
There are different types of feedback and also different scenarios, since we could talk about personal feedback, business feedback, educational feedback, etc.
From this response known as feedback to a specific stimulus, companies or professionals can learn a lot and obtain extremely valuable information.
I believe that no business should ignore the importance of feedback for companies, be it positive feedback or negative feedback, from both we can learn a lot to improve our marketing and communication strategies.
Positive Feedback and Negative Feedback
People find it less difficult to talk about the bad than the good, that is, it is easier for us to give negative feedback from a colleague, a supplier, etc. But when someone in our company does their job well, we don't give positive feedback, when in fact we should.
It is also very common to receive positive or negative feedback when we make an online purchase of a product, depending on our level of satisfaction when receiving the product we decide whether to give feedback or another.
Furthermore, consumers increasingly consider it a priority to read the opinions of other consumers before making their purchase, so this feedback becomes a vital element for the sale.
Esta respuesta es tan importante ya que no solo nos puede ayudar en el proceso de venta sino también a mejorar la calidad de nuestros productos y/o servicios.
The importance of feedback at work
Anyone looking for or would like to grow professionally, but a key and very important aspect in order to achieve this is to receive feedback on their work, both on those things they do successfully and those less successful things or mistakes they have made in their work. job.
If we analyze it from the point of view of the work teams, it is normal that sometimes small frictions or strains occur, which we must know how both collectively and individually so that it does not negatively affect the performance of the tasks or the project .
But if we only provide negative feedback, either from our work or from other people on our team, that feedback could be dangerous, as it could become destructive criticism, rather than constructive.
- Hold frequent meetings with employees where you can contribute ideas.
- Anonymous surveys where employees can freely express their opinion.
The importance of feedback in education
This part perhaps touches the most sensitive chord, since I love to train and be a teacher, and I also consider that feedback in education is fundamental and very important.
Any teacher when he teaches a class needs the feedback of his explanations both visually, looking at the faces of his students and the questions that his explanation raises.
When a teacher finishes a class and does not receive questions, we might think that he is not receiving feedback but he is not, he is receiving negative feedback, since either the class did not like the students or the content or level was not the right one for that specific audience.
An example of positive feedback is receiving many questions during class.
It is also very important to carry out anonymous surveys where students assess the course content and teachers.
This feedback is very important in education and is intended to improve the teaching process.
- Conducting surveys of students.
- Conducting evaluations to students.
- With the delivery of tasks or work to students.
- Conducting surveys of graduate students.
The importance of feedback for companies
Any business or company needs to receive feedback from both its customers and the people who work within the company itself.
Having continuous feedback helps us to resolve any type of negative situation within the company more quickly and above all to improve its production.
In the same way, knowing the feedback of our clients will help us to have a closer and more trusting relationship, and it will also help us to improve our services and / or products.
I give you several examples, if you are going to buy anything in the English Court in the same machine where they charge you, they ask you and what you value the attention received from the seller.
More and more companies are introducing an active feeback model in all their transactions.
Another example is suppose that we have an online store and we want to know and know the opinion of our clients so that they value the attention and the product purchased, and displaying it publicly on our page can become a great generator of trust for future clients.
How to get feedback in the company?
- Conduct surveys of our customers every time they make a purchase.
- As a loyalty strategy for our customers where we send a free sample of a product and we want to analyze how it reacts.
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The importance of Feedback in marketing and sales
It can be said that if you do not know your target audience it will be very difficult for you to sell your product, but in order to know this audience you need to receive feedback from these users.
But why is feedback so important in marketing and sales?
The reason is very simple; on the one hand we must know our product very well and on the other hand we must know how to connect with those users who are demanding said product.
The need is something that cannot be created but must really exist and be a real demand by or for a group of people.
Las redes sociales también son un excelente channel para obtener información de nuestros clientes de los usuarios que nos siguen. Además podemos realizar encuestas con las que obtener información clave.
How to get the feedback in marketing and sales?
- Carrying out anonymous surveys to our clients.
- Designing and conducting anonymous surveys to users or consumers.
- Carrying out surveys through Social Networks to assess interest in or for a certain product.
- Taking advantage of negative feedback to improve our marketing and sales processes.
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The importance of Feedback in Blogging
En el mundo del blogging parece que es menos importante pedir la opinión a nuestros lectores pero no es así, es un error, piensa por un momento que el principal target de un blog es conseguir una comunidad lectora, ya que sin ella no podría existir una bitácora.
So in the long history that exists in the blogging universe, you cannot ignore the opinion or impression of your readers, since it is very important for you to improve.
¿Conoces bien el contents que están demandando tus lectores?
An important part of making the editorial calendar of a blog and choosing each of the topics is to be very clear to the public that we are addressing ourselves and what we want to achieve or achieve with each content.
Yo entiendo perfectamente que este concepto te puede costar un poco al principio que comienzas con un blog pero es necesario que consigas interiorizarlo y aplicarlo a tu content strategy.
How can we get feedback from our readers?
- Analyzing the comments and responses of the articles to see which ones generate more interest or conversation.
- Conduct an anonymous survey of blog subscribers.
- Create a lead magnet gratuito para analizar el nivel de interés de nuestros lectores para una determinada temática.
- Realizar una campaña de anuncios de pago para testear el impacto de un product info.
Conclusions
You already know how important it is to receive feedback from your users, readers, subscribers, workers, students or clients, to improve our internal and external marketing and sales processes.
En tu mano está aprovechar el feedback negativo recibido para convertirlo en una competitive advantage que mejore tu empresa.
There are many and different ways to get that feedback, but the most widely used have always been anonymous surveys.
You already know the importance of obtaining information from your customers to improve your processes and thereby improve results and sales.
Recuerda, todo trabajo, strategy o acción siempre es mejorable, pero si realmente quieres mejorar necesitas saber la opinión de otras persons.
How important is feedback to you for a company or business?
Do you consider feedback important in education or blogging?
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