Today we have to talk about others, what they do well, what I think interesting and practical among everything I have read these last days about marketing, productivity, etc.
In more than 15 years as an entrepreneur, I have devoured countless books. Actually, some I have recommended here and shared my notes, as in the case of Change by Dan and Chip Heath.
No es necesario decir que además trato de hacer tiempo para leer contents interesante en la Web y, para este caso, me agradaría compartir lo que más me gustó de mi última lista de lectura.
Most of what is out there is no surprise, it is worth nothing. In spite of everything, in these contents you will find something interesting and practical, which will help you obtain better results.
We go with them.
1. Cold email
(* 7 *) How I write my cold sales emails, with a real example
East post de Tomás Santoro, Tomi, founder of SumaCRM, talks about the most misunderstood and underused marketing technique, "cold email".
I have already discussed this method in Why Internal marketing it does not work, and my intention is to show in the near future, point by point, how I reached my current clients only with cold emails, without previous contacts and addressing total strangers.
If it is not there yet, it is because of those technological things that arise when implementing it. Like the reforms, it is impossible that there are no delays.
The method you use Tomi it works, obviously. And even though it differs a bit from the one I use, that doesn't matter. If you "model" it (in other words, "copy" it) you will get results.
And if you don't know him the SumaCRM blog it is un ejemplo de cómo hacer correctamente el content marketing. So don't miss out. It is so full of real courage that it will probably curse me, since you will be spending more time in it than you have for these things.
2. Content marketing
Top 10 rules for writing content
Speaking of content marketing, Carmen Díaz Soloaga is another example of someone who knows what she's doing.
Two of the main drawbacks I see when many entrepreneurs try to use content marketing are:
- I do not know about what to talk or what topics to discuss.
- They don't know how to structure the content, to make you attractive and play your role.
In this post, Carmen shows 10 alternatives to structure that content that work. And what is said and how it is said is equally important.
Ese segundo problema lo habremos solucionado si guardamos una copia de este post, y lo usamos como referencia para cuando estemos con nuestro Content Marketing.
3. SEO y optimización de search engines
Content Marketing and SEO (Optimization of our web portal for search engines) usually go hand in hand.
There is a lot of myth in SEO and actually I already talked about cómo obtener el número 1 en Google doing the opposite of what is recommended. In spite of everything, it is true that it is an important knowledge that you have to have if you are an entrepreneur.
This dictionary by José Luis López, in Today's marketers, it is practical, simple and basic. Ideal to have in Favorites and review a concept when we need it, or to understand what another that does not sound like to us means.
4. Anuncios de Facebook
How to spy on your competition's ads on Facebook
Ah, Facebook ads. I always say that I have to try, more than anything because I'm always curious to know how those things work and how the game is won.
At the moment, as I am not looking for clients, I have only touched them on the side, thanks to other fellow entrepreneurs who use it and have asked me to take a look.
After all, marketing and promotion have principles that work no matter what medium you use. Whenever I've touched it, I've been fascinated by the tool's ability to segment and 'laser shoot'.
In this post, Vilma Núñez talks about how to spy on competitor ads.
¿Para qué anhelamos eso? Para ahorrar tiempo y echar un vistazo a lo que parece estar funcionando. Consiste en un post práctico, donde narra el método punto a punto, con el que ver además qué segmentation usan para publicitar.
5. Google Adwords
5 tips to increase your clicks on the Google Adwords search engine
De Facebook Ads pasamos a Google Adwords, un antiguo conocido personal, ya que durante años lo utilicé, con bastante éxito, para comercializar productos de información digital de forma «automatizada».
Cuando consiste en marketing online, Neil Patel es conocido entre todos los apasionados del tema. En su Blog en español hay una buena cantidad de información útil sobre el tema.
In this post, 5 practical tips are given to increase one of the most important factors, not only of Google Adwords ads, but of any ad we put, email we send, etc: el porcentaje de persons que hacen clic.
That means the percentage of people who have aroused interest in the ad. The difference between this post and others is that these tips work. I used them successfully back in the day and they are well explained, with examples.
6. Personal productivity
How to work on "difficult days"
Berto Pena and the Thinkwasabi web portal are a productivity classic. And in this post he gives a series of practical guidelines for working during those "unfavorable" days when you don't feel like it.
Personal productivity has always been one of my favorite topics, actually, I have already compiled in a book what has worked best for me, and I intend to update it in a new edition.
E-commerce and online sales
13 marketing tactics to increase sales in an online store
The Shopify blog is very useful for all those who have an online store or are dedicated to electronic commerce. He has advice, practical cases ... In this circumstance, he compiles 13 general tactics to increase the sales of an online store.
Contrary to what happens with a lot of content of this type, these tips can be put into practice in a simple way and in a short time.
And that's all, for now.
One of the problems with so much content on the Internet today, and one of the problems that content marketing causes exactly (which is damaging everything and fundamentally itself, even though that is a topic for another day) is that much of what there is there is no use there.
With these articles, one will always take at least something positive to apply and that will work for him.
