Master in Business and Corporate Communication ✅ Student opinions

PRESENTATION

The Master in Business and Corporate Communication is aimed at all professionals who seek to develop their skills and knowledge in a more powerful way in the fields of public relations and corporate communication.

The economic, social and business environment is changing rapidly. New digital communication platforms, globalization, among other trends, are new challenges in the way institutions communicate with their stakeholders.

Desarrollarás los conceptos fundamentales y las principales herramientas de trabajo en nuevas plataformas digitales como: blogs, redes sociales, microblogging, among others.

With all this, you will be able to take over the role of Director of Communication (DirCom) to ensure two-way and transparent communication, ensuring that the image, credibility and fame of the company you work for is assured.

Choose to train at ENEB, one of the most relevant distance business schools in Europe that allows you to train at the highest level, from anywhere and with the daily support of all teachers and tutors.

GOALS

El plan de estudios del Máster en Comunicación Empresarial y Corporativa tiene como target dotar al alumno de los siguientes conocimientos y habilidades:

• Entender el nuevo entorno en el que se desarrolla la strategy de comunicación.
• Otorgar soporte a los objetivos de marketing, consolidando el positioning de productos y marcas.
• Build and manage an image and corporate fame in synergy with the general objectives of any organization.
• Know the organizational models to adapt communication.
• Obtain theoretical and practical knowledge of techniques and tools to manage communication with the wide and varied set of concerned parties.
• Develop managerial skills and crisis management techniques through public relations in order to generate credibility and trust with different audiences, internal and external.
• Train members to develop and create comprehensive communication plans.
• Train public relations managers to generate new capabilities for business success through responsive and proactive campaigns, always with a solid foundation to know the internal analyzes produced by the company.
• Train the student to influence the opinions, attitudes and behaviors of the internal and external audiences of the organization.
• Deepen the correct administration of the image, commercial promotion and corporate identity.

PROFESSIONAL OUTINGS

The Master in Business and Corporate Communication will prepare you to lead teams from the positions of communication director of large companies and SMEs, as well as to develop as a communication professional in commercial promotion agencies, communication consultants, communication agencies and in the marketing or public relations departments of large companies.

ADMISSION

To enter the master's programs, applicants must meet the following requirements:

• Be in possession of a diploma, architecture, higher or technical engineering, bachelor's degree, diploma or other identical title.
• Students pursuing university studies or equivalent higher studies.
• Professionals with professional projection in the position held.
• If you do not meet any of the above conditions, contact the school and the admissions department will evaluate your particular case.

TRIPLE GRADE

At the end of your studies, you will have a triple diploma issued by the European Business School of Barcelona, approved and certified by the Isabel I University.

• Master in Business and Corporate Communication
• Diploma of Specialization in Coaching and NLP
• Business English Program Certificate

It should be remembered that the English course to obtain the Certificate of the Business English Program is optional and does not condition the postgraduate degree in any way.