En octubre de 2012 revisé el complemento de WordPress Easy Digital Downloads aquí en R Digital marketing. En ese momento, hice un buen juego con el complemento y concluí que era la mejor solución para vender descargas digitales de forma directa desde su Blog que yo conocía.
Fast forward four months and I'm ready to put my money where my mouth is. I launched an information product at the end of October and until a few days ago I had been selling it using E-Junkie. However, all of that changed recently when I switched to using Easy Digital Downloads to handle the sale of my freelance writing guide online.
En esta publicación, voy a proporcionarle un estudio de caso de la vida real de mi implementación de Easy Digital Downloads para que pueda ver exactamente lo que implica el proceso de venta from digital products a través de de su blog de WordPress.
Why did I switch to Easy Digital Downloads?
I must start by saying that I was not particularly upset with E-Junkie. Frankly, for $ 5 a month you really can't complain. It is a decent option.
However, I felt that I wanted more than decent. The interface is not particularly user friendly and the reporting system is a bit basic. Easy digital downloads had been on my mind since I reviewed it, but I was too busy to handle what I thought would be a bit of a fiddly transfer process. They sold me the plugin, I just needed to find the time.
Luckily I did, which brings me to this case study!
Easy Digital Downloads Plugin Settings
I was concerned that launching Easy Digital Downloads would be a nuisance, but nothing could be further from the truth. Actually, the plugin is practically ready to use as soon as you install it; Without a doubt, it would be very useful if you make some adjustments, but nothing important at all.
Once installed, Easy Digital Downloads appears with the appropriate name in your sidebar:
The number of options available may initially seem overwhelming, but the interface is very easy to use. Before I started adding products and initiating the change, I checked the Settings, which is divided into six tabs:
Lo único que hice en esta etapa fue habilitar el modo de prueba, seleccionar mis pasarelas de pago e acceder mi dirección de correo electrónico de PayPal. De forma predeterminada, Easy Digital Download viene con PayPal y una opción de «Pago de prueba» (cuyo uso es obvio). Esto es todo lo que necesito en este momento, ya que todo pasó a través de de PayPal en E-Junkie, pero existe la opción de agregar pasarelas de pago adicionales con extensiones.
Then I added my product of which there are actually three versions (and price points). This was extremely straightforward: I entered a name, then uploaded the file and set a price and download limit:
That's it! Once I saved my download, I was pretty good to go; all that was left for me to do was add a shortcode for the Buy button on my sales page.
Easy Digital Downloads makes this easy by adding a button above the rich text editor on the New Post / Page screens:
When you click the button, there is only some simple data to fill in:
That's it! Once complete, the button will appear on your sales page in the way you have determined:
It's fair to say that the whole process was a lot easier than I thought.
The buyer's journey through my site
To be honest I thought it was all a bit at the same time fácil. Tenía muchas ganas de explorar el viaje que cualquier client haría a través de de mi sitio al comprar mi producto de información. Por suerte, hacerlo es realmente simple con la opción de Pago de prueba habilitada: puede probar el proceso tantas veces como desee.
I soon found out that Easy Digital Downloads creates a series of default pages when installed so that the checkout / checkout process is ready to go right away. Technically, you don't need to touch anything for the checkout process to work once you've added downloads and checkout buttons, but it may be wise to tailor those pages to make things a little more personal for your site.
Doing so is very easy - those extra pages can be found alongside all the other pages on your site and edited in the same way as any other:
Cada página contiene un código corto que proporciona el vínculo entre la página y el contents creado dinámicamente. Todo lo que hice fue agregar un poco de texto antes de este código corto para obtener el resultado deseado, de esta manera esto …
… Turned into this:
Once I was satisfied with the process through which a customer would purchase an item from my site, I checked the purchase confirmation email that they would receive. This is another area in which Easy Digital Downloads excels as it enables you to customize this email to your heart's content with a series of dynamic fields. This is what I ended up with:
What an email like this actually produces:
Simple but effective.
Reports and Statistics
I don't have anything in the form of reports to show you (as I only have screenshots of one day's sales), but the reports are one of the main reasons I decided to switch from E-Junkie to Easy Digital Downloads. Having all your reports within the WordPress dashboard is extremely convenient and the reports themselves are very well presented.
You can check the data in list format (and click on each product to get more information):
Or watch trends over time with reports:
It's all pretty slick and a huge improvement on my E-Junkie experience. I can't wait to dig into these reports when I have more data to play with.
There's so much more behind the scenes
That sums up the simple steps I took to get Easy Digital Downloads up and running - the whole process took me no more than 30 minutes (many of which were curious tinkering). But while Easy Digital Downloads is fairly easy to set up, there is a lot of depth in the options available so you can tweak things to your liking. I'm not sure there are many (if any) ways you would like to offer digital downloads through your WordPress blog other than Easy Digital Downloads. hypocrisy handle - Pippin He really seems to have thought of everything.
There are a ton of things I haven't even mentioned, like discount codes, categories and tags, and more settings, but it's all there for you to discover for yourself when you download Easy Digital Downloads at no cost (yes, it is free!).
At the same time, the plugin is updated normally and, as I mentioned previously, there are a large number of extensions that you can use to increase its functionality. I have already installed the Affiliates Pro extension and will take a closer look at other extensions to see if they can help me at the same time.
Having installed and configured Easy Digital Downloads, I can't think of any reason why I would choose an alternative option. I wouldn't hesitate to recommend him to anyone looking to sell digital downloads through his blog.
