How to make money selling WordPress products and services

Ha pasado un tiempo, pero finalmente he vuelto con la parte 2 de nuestra serie de ganar dinero con WordPress. Previamente, analizamos cómo ganar dinero con su Blog de WordPress, pero esa no es la única forma en que puede aprovechar WordPress para construir un negocio exitoso.

Many persons (incluido R Digital marketing) se ganan la vida vendiendo productos y servicios para WordPress. Hoy veremos lo que puede crear para ayudar a otros usuarios de WordPress y los pros y los contras específicos que debe considerar antes de comenzar a vender.

Make money with WordPress products

If you're using WordPress, you're definitely using (or have used) at least a few third-party products at the same time to go along with your main install. In my experience, there are three main products that many WordPress users are willing to pay a premium for.

1. and 2. Premium WordPress themes and plugins

One of the biggest markets related to WordPress is the market for themes and plugins. There are countless independent premium theme shops (ThemeBeans, ThemeIsle, Anariel Design, etc.) at the same time as theme megamarkets like Themeforest or Templatemonster that host countless products from many different developers.

If you are a developer and confident in your coding ability, creating premium themes or plugins is a great way to generate income. The only investment necessary is your time! Once you create an original product, you only need to select whether you prefer to start your own store, sell in a market, or balance a combination of hassles.

Elegant Themes is a brilliant example of independent theme and plugin store haciéndose un nombre por sí mismos. Lo que comenzó como un pequeño sitio de membership temática ha llegado a ser un negocio multimillonario, todo construido con la premisa de ofrecer temas y complementos premium de WordPress a un precio asequible. Otras historias de éxito notables incluyen OptinMonster, Themify, DesignModo, Soliloquy y StudioPress, entre muchas otras.

The biggest advantage of starting your own store is that you have 100% in control of all decisions. You decide your prices. You decide what you are selling. You decide if you need to carry out promotions.

Al mismo tiempo, administrar su propia tienda puede ser difícil debido a que usted es quien la dirige. Esto significa que debe tomar precauciones adicionales para la seguridad de los datos del client, asegurarse de seguir todas las leyes locales de comercio electrónico y, si realiza ventas internacionales, hay leyes adicionales que debe cumplir. ¡Es mucho!

There are options like Shopify that you can use to help you better manage your store, but you will just have to do your research to see which e-commerce method works best for your store.

For R Marketing Digital we have chosen use markets for our premium themes. You can currently find us on Themeforest and Creative Market. In our case, we felt it was easier to let someone else manage the transactions for us, while we continued to handle the development and support of the theme.

The two main challenges of using marketplaces is that they usually have strict and lengthy review processes and at the same time take a percentage of sales. In our experience, we have found that the review process many times improves items and the nominal fee is worth more than not having to manage our own e-commerce system.

Finally, you have the option to take advantage of both and sell your items non-exclusively in the markets and in your own store.

Brands such as Themefuse, ArrayThemes and Anariel Design have done a great job tapping the markets for the exhibition, as well as their own stores for closer control over sales.

One caveat with this option is that some marketplaces like Themeforest charge non-exclusive authors a higher selling fee. This means that you may need to lose a little more of your income to have the flexibility to sell in a range of locations.

A la vez, cuantos más lugares venda sus artículos, más lugares tendrá para brindar soporte de artículos. Deberá crear una ubicación de soporte central (como un forum de clientes o un sitio de venta de entradas que utilice un servicio como HelpScout o ZenDesk) o tomarse el tiempo para iniciar sesión en varias cuentas de autor para proporcionar a los clientes el soporte adecuado para los artículos.

All three options are amazing ways to sell your own products. Just keep in mind that no matter which method you choose, it will take time to establish yourself as a trusted developer or brand in the WordPress community. Don't be discouraged if you don't see a lot of sales at first. Connect with blogs to help promote your items, create premium add-ons for your products, or consider creating “light” versions for additional exposure.

3. WordPress e-books and courses

The next product worth mentioning does not extend WordPress, but rather complements it. There are millions of WordPress users around the world and many of them are still learning. So why not provide a product that helps them do just that?

Knowledgeable people have created premium e-books, guides, and even online courses (such as those offered at Udemyor sell them yourself with LearnDash or other WordPress course tool) to help new users with everything from starting a blog for the first time to developing their own custom plugins.

The best part of offering educational products is that you don't have to be a developer or designer to create a useful product that users will buy. You just need experience and the ability to pass on what you know to others.

Make money by offering WordPress services

WordPress products offer many alternatives for hungry entrepreneurs to start successful businesses, but you don't have to sell a product to make money. Many creative people have found ways to offer services to WordPress users at a premium price.

4. Diseño y desarrollo de sitios Web WordPress

The first service that comes to mind is simply creating a website. Various designers create client sites entirely with WordPress. This is a long process as you will usually need to work with clients through concept, creation, and potentially maintenance.

El beneficio de abordar el proyecto de Web design de un cliente es que usualmente puede cobrar una suma considerable por su esfuerzo, puesto que probablemente pasará un par de semanas o más trabajando en él. Podrá sentirse seguro con un ingreso fijo mientras concentra sus esfuerzos en un solo proyecto (o tal vez incluso en algunos proyectos si puede hacer malabares con ellos).

The challenging aspect of web design is working with clients. It will not be good to work with all clients (trust us, we know that and we even wrote an article on how to say goodbye to nightmarish clients). Some clients will be happy with your work and you will never hear from them again. Others will message you many times with new requests. Every customer is different.

It is up to you to select what level of service you want to offer your clients, so remember to include it in your contract before starting a project.

5. and 6. WordPress installation and customization services

You may not want to work with long-term clients and prefer to offer one-time services such as theme or plugin installation services. Many experts offer this exact service on sites like Upwork or Freelancer.

Algunos usuarios nuevos de WordPress entienden cómo crear publicaciones de blog, pero su conocimiento termina ahí. Esto puede hacer que la instalación y configuración de temas o complementos be un desafío para ellos. Al ofrecer servicios de instalación, simplemente puede iniciar sesión, agregar el tema, asegurarse de que esté configurado correctamente y listo.

Customizations are another big niche within WordPress where freelancers can earn a little extra money. Many users just need help changing their header layout or adding a new custom post type, but don't have the coding skills to do so. This is where you can offer your services for adjustments.

7. Management, maintenance and / or WordPress support

Another option worth considering is WordPress maintenance services. Sites like WP Butler and WP curve They have built businesses around maintaining WordPress installations for people who just don't have the skills or the time to do it themselves.

Una de las mejores partes del mantenimiento es que puede agregarlo fácilmente para aumentar el valor de su servicio. Ofrecer auditorías del sitio, copias de seguridad, escaneo de malware, personalizaciones y opciones similares significa que puede cobrar más por su servicio.

8. WordPress hosting

If you're a bit more ambitious, you might at the same time consider selling your own managed WordPress hosting service. With this, you don't need to be a traditional WordPress developer or designer, although you will need to understand the basic functions of WordPress.

La mejor parte es que no necesita sus propios servidores para comenzar a ofrecer alojamiento; muchas de las grandes compañías de alojamiento como HostGator ofrecen alojamiento de revendedor como una opción. Estos planes al mismo tiempo incluyen herramientas útiles para crear paquetes o administrar las cuentas de sus clientes de forma directa desde su propio panel de Username. Al mismo tiempo puede crear su propio alojamiento administrado con un server privado virtual de Media Temple o alojamiento en la nube a través de de Cloudways, puesto que ambos posibilitan instalaciones ilimitadas en cada servidor. Solo necesitaría ampliar su propio plan a medida que adquiere más clientes.

The benefit of offering hosting is that you can guarantee a regular and recurring income from clients. At the same time, hosting is a natural complement if you already offer other WordPress services, such as web design or website management.

Before you jump in, be sure to consider some of the requirements for offering accommodation. Contracts, server security, updates, etc. Just do your research well?

9. Custom WordPress product development

If you are a developer but don't have ideas for your own product, or maybe you just don't want to create something that you have to endorse, you can always offer your services to other developers or companies.

Creators will often seek the help of other developers who have more experience in a particular area. As an example, theme developers will usually contact plugin developers to help them create custom extensions. In these cases, they could hire a developer for a one-time project to create something that adds value to their own product.

Once again, sites like Upwork and Envato Studio offer developers a place to advertise their skills and qualifications.

10. One-on-one or in-person WordPress training

Identical to offering e-books or courses as a product, you can offer similar educational materials in a service type format. WordPress experts like LisaWork They have created careers offering live WordPress seminars where new users can have access to learn how to use WordPress.

Many new users appreciate the ability to ask questions and receive personalized help as they go through the process of creating a website for the first time. You can take this opportunity to build a revenue-generating business, with additional revenue streams from recommended follow-up courses, hosting, or key products.

stay tuned

WordPress is an amazing platform, not just for websites, but at the same time for building a successful business. So far, we've shared the best ways to use WordPress to make money from your blog, as well as 10 ways to profit from selling products and services. We hope the information is new or useful to you!

In our next installment we will cover how to turn your blog into a business and some of the crucial steps we take to create R Marketing Digital.

Until then, let us know if you have any questions in the comment section below. We will be happy to answer you as best we can to help you start your own WordPres business.