Landing Page Concept
What is a Landing Page?
A landing page is the website that a user accesses by clicking on an ad of any type or even by clicking on any of the search results. A welcome page, oriented to the purchase, to inform or even to the registration, which can have a thousand uses or even be a conversion page.
In general, and paying special attention to its use within the context of Google AdWords, it is usually a page that expands what is indicated in the advertisement in question, allowing the user to learn more or know more services or products in connection with what is indicated in the advertising format and the search you have made.
Landing pages must, by necessity of the company behind the web, be attractive and interesting for the consumer, since in many cases they can be the first contact of this with the brand. Because of this, it is essential that they adhere to certain design, usability, and content quality maxims.
They are especially important in the field of commercial promotion, since they are usually linked to conversion of some kind. Despite everything, its presence extends to many areas, being notable especially in the SERPs of Google and other search engines. They are the place a visitor accesses after searching, the one that catches their attention from all the results that appear.
What is a Landing Page for?
A Landing Page can have many uses. Its main purpose is to appear after a search or click on an ad; but its functions are many, depending on the intentions of the brand behind it. It can be used to promote a product or service, proceed with its sale, invite registration or even, basically, give information about something.
It can be something that leads to conversion or that basically serves a specific occasion, even though it is usually preferred that it captures the visitor so that this is a lead or even a customer. Well designed and planned, it can be the perfect hook for any consumer.
Landing Page Examples
If we write the following in the Google search engine: NeoAttack digital marketing agency, the first result we get is the home page of our company. If said result is clicked, it will be taken there, this being the destination page that we have in the Google search engine for said search.
Like this case, there are thousands or hundreds more that also serve as a perfect example to illustrate the concept.
More information about the Landing Page
Are you interested in learning more about the Landing Page? In that case, we invite you to take a look at what appears in the following contents. We hope it will be useful to you and it will help you to expand with more information and details all that we have explained here.
