Outbound Marketing

What is Outbound Marketing?

Outbound Marketing is the opposite of Inbound Marketing or attraction marketing. It consists of a series of commercial and advertising strategies and techniques that respond to the model of traditional marketing, with a path that always goes from the company to the consumer and in which the big star is the product to be marketed or the service to be offered.

Of an intrusive nature, it is something that users observe daily in those ads that appear suddenly, invading that content they want to enter. Here, it is not intended to connect with the buyer or accompany him in the sale procedure, nor an interaction between both parties that forges a commercial relationship in which consumer loyalty is achieved. The focus is on short-term sales, on obtaining high volume in a short time by launching sudden and, in many cases, invasive messages.

Today, it is a trend that is losing a lot of steam. The current user does not like that their time is invaded with commercial promotion that can be annoying, so they tend to look down on the practices of outbound marketing. It is this change in mentality that, exactly, is making attraction marketing gain much more strength than traditional marketing, as well as that more and more companies are rethinking their sales strategies.

What is Outbound Marketing for

Outbound Marketing serves to indicate the properties and qualities of a product in order to obtain its sale. Its objective is focused on short term sales, so it always pursues a reach at a massive level to capture as many looks as possible. It is something that serves to extend the presence of a brand and increase purchases; but that can also have a negative impact.

As we explained before, the current public does not like to be interrupted with commercial promotion; you prefer to search on your own or not have the little time you have stolen with information that you do not consider important. And this is what is causing a significant decline in this type of marketing.

Outbound Marketing Examples

As examples of outbound marketing we can think of the ads that sneak in, for example, in YouTube videos or even in the playback of Spotify music. They appear suddenly and always with a product as the center of attention, at the same time taking time away from the viewer or listener.

Taking it to the field of NeoAttack, an example could be a pop-up placed on a web about our organic positioning services or even an advertising banner in the middle of a text.

More information about Outbound Marketing

Next, we are going to offer you several links to publications with more information about outbound marketing. In case you want to know more about this field, or are basically curious, we suggest you read them.