Advertising Slogan Concept
What is an advertising slogan?
An advertising slogan is a phrase, usually catchy, that used to make consumers remember a product, a company or a brand. It can be a play on words or a series of words that do not make sense, but that manage to remain in the memory of the audience.
It is one of the most hard-working resources in marketing, mainly in commercial promotion, both television and radio. It is the tagline with which a promotion is accompanied, that additional message that is used to convey the value of the product being promoted or even that of the brand itself, but spiced up with a touch that makes it easy to memorize.
This resource is used because it relies in turn on the use of mnemonic rules to obtain that draft that helps companies so much. With this, the objective is always to facilitate the presence among consumers, but fundamentally to cause their initiative to be the first when they have a need related to what they offer. Remembering that short phrase, but with a hook, they remember the brand.
In the commercial promotion of a few years ago, it was one of the items that could never be missing in any advertisement. At this time, even though the advertising slogan is still present, it is constructed differently from how it was done before.
What is an advertising slogan for?
An advertising slogan serves to reinforce the presence of a company or a product. Taking advantage of this facility to remain in the memory of the public, it manages to give greater visibility, but fundamentally to promote the idea that the brand in question is the most appropriate. Not for the services you can offer, but for getting your message to stay easily with the consumer.
The effect of this is obvious. Even if you don't do it outright, a good tagline can create a significant lead base; the same ones that can repeat those phrases even accidentally and even obtain a greater diffusion to the firm in question. It improves the reach but, fundamentally, it manages to connect with the audience so that they go to what the company offers.
Examples of advertising slogan
We can find an infinite number of examples of advertising slogan. On television, on posters, in brochures, in online advertisements, on radio and even on streaming platforms these short but catchy phrases appear, which remain so long in the memory.
We are going to offer below several quite exemplary cases, which demonstrate marvelously what slogans are like and what they are based on to be built: 5 examples of slogans that describe the product.
More information about the advertising slogan
Do you want more information about the advertising slogan? In that case, take a look at the articles that we are going to link below. They contain additional details, related tips, and much more information that, we hope, may be of use to you later.
