We have seen many social apps go up and down (I came, Yik Yak, Meerkat, to name a few). But the video app for short TikTok has a powerful owner and a concept that is catching up not only with young people, but also with older generations in the US.
TikTok is the international version of Douyin, The Chinese company that owns both apps, acquired the Musical.ly app in 2017 and merged it with TikTok in August 2018. TikTok's monthly active user audience in the US grew by 30 million in the three months since the merger, with downloads increasing by 25% in the US and 20% worldwide, according to the app. Apptopia.
¿Se puede llevar por delante a Facebook y los otros grandes de las Redes Sociales?
The Annie app he discovered that TikTok era la segunda aplicación más descargada en la tienda de aplicaciones de Apple y Google Play a partir de noviembre, between social, communication, photo and video applications. In June it was ranked number 7.
Some of the observed increases in Apptopia and App Annie data can be attributed to the fact that Musical.ly users automatically switched to TikTok once the app was closed. But there are other factors, such as the promotional push from host Jimmy Fallon, who used TikTok for a number of viewer challenges, including one where users could make a video of themselves rolling like a tumbleweed and then upload the video to the app
Aunque la aplicación tiene un atractivo natural para los adolescentes, también se está poniendo al día con las persons mayores. A recent article from The Washington Post details how nurses and members of the military have approached the app, creating their own TikTok groups to share videos.
What do we know about the Chinese version of TikTok?
In China, Douyin is very popular. In July, it had 300 million monthly active users and 150 million daily active users, according to the China Daily.
The parent company, ByteDance, has great resources and great ambitions to grow. In October, SoftBank and other investors invested $ 3 billion in the company, according to Bloomberg. Subsequently, ByteDance was reported to have raised over $ 1 billion for its own investments in media and artificial intelligence (AI).
And what about advertising on TikTok?
TikTok aún no tiene advertising paga, pero algunas marcas lo han usado para campañas de marketing influyentes o para publicar sus propios videos. Mientras tanto, la aplicación está ganando dinero de otras maneras: el gasto de los usuarios en compras dentro de la aplicación aumentó 275% entre octubre de 2017 y octubre de 2018, a $ 3.5 millones, según Sensor Tower. Los usuarios pueden comprar emoji y regalos digitales para compartir con los usuarios de TikTok durante las transmisiones en vivo.
Douyin contains paid video ads and is part of a growing economy of short-form video apps that were expected to bring in an estimated RMB 14 trillion ($ 2 billion) in marketing and advertising revenue in 2018, according to a forecast. published by iResearch Consulting Group.
In another sign that TikTok might be onto something, Facebook recently launched a TikTok competitor named Lasso. Facebook's track record with apps for me has also been uneven, so it wouldn't be wise to read too much on Lasso. But it will definitely make sense to pay attention to TikTok in 2019.
What do you think about it? I read you in the comments.
