Las fotografías en blanco y negro disponen algo especial, en muchos casos logran transmitir más que una imagen en color. Prácticamente todos los usuarios de Instagram comparten algunas publicaciones en escala de grises e inclusive podemos hallar muchos perfiles dedicados exclusivamente a este tipo de fotografía.
Las imágenes en blanco y negro funcionan muy bien y consiguen muy buenas cifras de engagement.
Regardless, not all photos perform well in grayscale, to master black and white on your instagram photos It is very important to know this technique and what are the best situations to use it.
Tips to boost your black and white technique on Instagram
There are many users who cannot make their black and white photos have a visual impact. There are a number of factors to take into account before taking a black and white photograph, so we want to give you some tips that will help you improve your technique and achieve the effect you want.
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1 - Composition
Como ya hemos comentado en otras ocasiones, la composición de una fotografía es determinante a la hora de obtener el impacto visual deseado. En el caso de fotografías en blanco y negro, conviene buscar composiciones sencillas, en las que el sujeto fotografiado be de forma clara distinto del fondo.
2 - High contrast
Look for frames with very marked contrasts, photographs with very dark areas in which black predominates and other very bright areas with very light gray or white are much more powerful than those that contain a very similar gray scale that also makes it difficult to distinguish objects.
3 - Silhouettes
Create silhouettes by placing the focus behind the subject you are photographing. A dark silhouette against a light background can add strength and mystery to your photos.
4 - Shapes
Busque marcos que contengan formas geométricas nítidas, triángulos, círculos o básicamente líneas simples. El blanco y negro hará que estas formas se acentúen, resaltando los bordes por el contraste de brillo y aumentando la relevance de estos en la composición.
5 - Patterns
Los patrones repetitivos o las impressions compuestas por líneas nítidas u otras formas más complejas con un fuerte contraste crean un efecto abstracto que puede mejorar el impacto visual de sus fotos en blanco y negro.
6 - Textures
Look for interesting textures for the background of your photos and try to illuminate them with a strong light that highlights their shadows and increases the "3D effect" to create a greater contrast in your black and white photos.
7 - Shadows
Shadows are one of the most important items in black and white photography., being able to become the main element of this. Look for very dark tones in which blacks predominate so that your photos have a more interesting and mysterious appearance.
8 - Landscapes
When we take black and white landscape photos, the sky becomes more important. Take advantage of the contrasts and shapes of the clouds to achieve a more dramatic effect on your shot. It is not recommended to photograph clear skies, as the photo will lose a lot of strength and will not transmit anything.
9 - Digital retouch
If you usually take your photos in color and later turn them into black and white, it is advisable to increase the contrast with any digital retouching application. You can also add a point of artificial light to increase the contrast between highlights and shadows.
Ultimately, contrast plays the most important role in this type of photography, even though other things such as composition and framing must always be taken into account. We hope these tips help you improve black and white on your instagram photos and thus attract the attention of your followers.
Ah !! Y, decididamente, no olvides etiquetar tus fotos en blanco y negro con el hashtag. #black and white or #bnw 😉
