The digitization of events is more than a reality. It is a strategic process that many companies, brands and professionals are facing more and more.
The main reason is that having the possibility of holding a digital event, or simultaneously in person and streaming, allows it to be accessible to a greater number of people and also facilitates a better use of the resources that are invested.
To do this, have a good Event organization it's key. And if your team does not need expert professionals in this field, the best option is to hire a company that provides this type of service to avoid mistakes.
The only way for your digital event to be a success is by trusting those who know this area and perfectly handle the necessary tools to execute it.
So, in this post we invite you to know:
- Why it is important to carry out a correct digital transformation of events.
- How to transform your own face-to-face events into a digital option.
Importancia de la transformación digital de eventos
Now more than ever the digitization of events is an essential action for companies. We are living in a scenario in which face-to-face meetings are becoming more restrictive every day and in which it is necessary to find alternatives.
Una de esas alternativas se basa en transformar el event presencial en evento digital, o en un evento que pueda ofrecerse en ambas modalidades.
Por otro lado, Internet ha hecho posible que las empresas lleguen hasta audiencias que se encuentran a miles de kilómetros de distancia. Para estas persons resulta muy complicado asistir a eventos presenciales.
This is another reason why event digitization is relevant to a business. In this way, all the people who want it can attend, regardless of their location.
From a business point of view, this can be a significant source of income. both for the sale of tickets and for the sales that can be closed. In addition, it is one more way to expand the business.
Tip: Lo ideal sería poder combinar ambas modalidades, presencial y streaming, y así aprovechar las ventajas de ambas y a la vez potenciar los resultados.
➽ Characteristics of a digital event
And what is it that makes the digital transformation of events so attractive? Around a digital event, a series of characteristics come together that contribute to making this type of activities here to stay:
- More coverage. People from anywhere in the world can attend a digital event.
- Without capacity limits. As it is not held in a closed room, there are no capacity limits.
- More scalable. All of the above makes the event scalable without any limitation.
- Less costs. These are reduced by dispensing with certain mandatory elements in face-to-face mode.
- Innovation. Con el capital ahorrado, es posible invertir en aspectos que nos ayuden a ofrecer una mejor user experience.
- Replay possibility. If the event is recorded, you can get a material to offer to the attendees as a bonus.
As you can see, the stakes are high. And, therefore, it is worth having the help of third parties when organizing a digital event. It is not only because of the investment made in its celebration, but because of everything that it implies.
How to transform an event to digital
As we have already commented throughout this article, the best option to digitize events is to have a team of expert people who have first-hand knowledge of this environment and the tools that are required.
➽ Definir el contents
Most likely, the content of your digital event differs in part from what you had designed for the face-to-face format. If so, please review and adapt it.
If be un evento presencial y en streaming al mismo tiempo, encuentra el equilibrio que ambas audiencias necesitan para sacarle el máximo partido al mismo.
➽ Prepare the rundown
This is vital for any format, but in digital it is essential to avoid unnecessarily lengthening sessions.
When we are in a physical environment, the room is reserved only for a time. We can't get over it. Therefore, all presentations and activities must be adjusted.
Being taught online, there are no such pressures, but we do not want to bore the public either. So prepare the rundown and adjust the timing.
➽ Include question time
In face-to-face events, it is usual to approach the speaker at the end of the session to ask him questions. In the digital event this possibility does not exist. When this ends, the online room is closed.
For this reason, we recommend that you include a question time in your list, so the attendees can intervene by sharing their doubts.
➽ Use safe tools
With the target de no comprometer la emisión, deberás usar herramientas estables, seguras y de confianza. No es momento de hacer pruebas… ¡cualquier fallo podría provocar que el esfuerzo volcado en el evento acabe siendo en vano!
Do you dare to transform your face-to-face event into a digital event? Follow the recommendations that we have shared with you and offer the best possible experience to your attendees.
