When we begin to walk the journey of start a businessIt is important that we take into account important aspects that help us make good decisions, something essential for our business to start off on the right foot.
What are the decisive aspects that can mark success or failure when starting a business?
When we are going to start a business we must have a company that helps us, not only with its creation, but also to give a good visibility of it, so that we can report clients or sales. Therefore, the first should be to request and study offers from 5 different companies.
How to choose and not be wrong?
What is the company that gives us the most confidence?
What feeling do the professionals who will carry out the project transmit to us?
Do I know well the company that I am going to hire?
Why starting a business is not a simple and quick choice, it is about preparing the best dish of our life and we must prepare it over low heat, without haste, and above all by making good decisions. To do this, keep the following tips in mind:
1) You know the company well.
No te quedes solo en superficie, indaga un poco sobre la empresa en internet, analiza su Web, los artículos que escriben en su Blog y la presencia en las redes sociales.
2) Meet the professionals who will carry out your project.
Existe mucha diferencia en el resultado de un proyecto en función de la experiencia y la profesionalidad de las persons que lo llevan a cabo. Indaga en Twitter and Linkedin, y lee algún artículo que hayan escrito en blogs.
3) Analiza el positioning de la empresa y la importancia en redes sociales.
¿Cómo lo hacemos si no somos especialistas en SEO and Social media? Para hacer un primer análisis os propongo las siguientes herramientas:
- Marketing Grader. It makes us an analytical in a matter of seconds of the level of online marketing optimization of any website, including the Social Media part.
- Woorank. Podremos extraer una analítica muy completa a las empresas que hemos solicitado presupuesto, y podremos extraer datos interesantes como; el ranking en Alexa, pagerank, páginas más populares, etc.
- Followerwonk. With it, you can analyze the authority of the company's twitter account, as well as the account of the professionals who will carry out your project.
- Klout. It measures the degree of influence of a Twitter account.
- Semrush. Análisis SEO y SEM de una empresa; Palabras posicionadas en las 2 primeras páginas, número de visitas al mes, competencia. Aunque la cuenta gratuita be bastante limitada nos puede servir para que nos hagamos una idea del posicionamiento de la empresa que vamos a contratar.
4) The most expensive offer VS the cheapest offer.
It is not that the economic value is the deciding factor, it is important, but there are other much more important aspects such as the feeling and the confidence that the professionals of the company generate in us. We can have a feeling with the commercial of a company, but will we have a feeling with the true architects of the project?
5) Experience.
Request that they present at least 5 projects similar to the one you want to carry out and that they certify the experience of at least 5 years of each of the professionals who will carry out your project. If we are going to start a business we should not improvise.
6) Contact clients and professions that the company has worked for.
It is an indicator to take into account, as long as there is no professional or personal relationship between the two institutions, what interests us is neutral feedback.
7) Take the time to make the decision.
The best decisions are those that are made when we are relaxed and calm, and without any pressure, whatever their nature. It is better to delay the election for a week than to choose quickly and make a mistake in our decision. Choose well the company that will help you start a business!
If we want to hire a company to manage the online marketing of the business that you are going to undertake, it is very important that the professionalism that they are going to transmit to us in a meeting is reflected in their own business. Would you hire a company that manages social networks for you when its presence in them is almost nil? Would you hire an online marketing consultant when he does not have his own blog? Would you hire someone who does not demonstrate his professionalism with facts? Does the paper hold everything?
