Hotel and marketing franchises to succeed

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Franchising is a form of distribution and marketing that has been booming in recent years, whereby the franchisor grants a natural person, but also a legal person, the right to operate in that line of business, marketing their products or services under the business line promoted by the franchisor itself, and always under its registered trademark. As a result of these marked characteristics, the good name of a certain commercial brand can be used to develop a business and promote its sales.

Mainly there are two social groups that opt for this business activity model. On one side, entrepreneurs who want to create their business (para este caso bajo régimen de franquicia), y que en lugar de comenzar de cero, cuentan con el aporte de una marca que les ayudará a comercializar mejor y más rápido sus productos, be cual sea su actividad. Y por otro, demandado por un público más joven que quiere trabajar por su cuenta, pero que por la razón que sea no puede crear su propia línea de negocio. Sea cual sea el caso, serán responsables de su administración de mantenimiento, e inclusive de los resultados comerciales que se generen.

Franchises have reached practically all sectors productive, from the most consolidated to the newly created. They can reach such multiple business niches such as travel agencies, consultancies, financial intermediation, clothing, toys and a myriad of professional activities that this mode of distribution encompasses.

Sector linked to tourism

In spite of everything, one of the most interesting franchises in recent years is the one that has to do with the hospitality industry. Not surprisingly, Spain is one of the countries where this type of economic activity plays a more important role. And even when it has been affected by the economic crisis, it has already left the red numbers behind to become one of the dynamic sectors of the Spanish economy. Even in the lead when it comes to your business results.

In this regard, it is important to highlight that the Activity Indicators of the Services Sector of the National Institute of Statistics (INE) reveal that in the face of billing losses in the years of the crisis, the sector began 2014 an incipient improvement in its sales. , to maintain growth in 2015 higher than the 4%, and in any case higher than the rest of business activities.

It is a sector closely linked to tourist activity, and that is being seen benefited from the arrival of new tourists to Spain. And whose collection figures have a lot to do with this flow of visitors, both inbound and outbound tourism. In 2015, Spain managed to beat its historical record in international tourist arrivals for the third consecutive year, with 68.1 million visitors, which is 3.2 million more tourists than the previous year and a growth of 4.9% compared to 2014 .

With highly diversified franchise models

One of the great advantages of selecting this sector for franchises is that it is a model that has many possibilities, perhaps more than any, with business niches that have not yet been exhausted. The hospitality industry includes hotels, restaurants, bars, cafes, and nightclubs, among others. But also some others that may be more unknown to your interests as an entrepreneur, such as the campsites, rural hotels, and even the wide range of leisure that Spain presents at the moment.

And what can help you select some truly innovative franchises, y quizá además con un potencial de crecimiento verdaderamente espectacular para los próximos años. Sea cual sea el caso, convirtiéndose en verdaderas posibilidades de negocio. Aún cuando deberás de elegirlo correctamente y apoyado en una strategy de marketing muy bien establecida.

In spite of everything, the true success of a franchise of these characteristics will be determined by other variables that will be very interesting for you to know from now on, and take advantage of them. needs that you could detect in the national market. And where the support through marketing will be little less than essential in the current circumstances to obtain the objectives that you should have marked when signing this commercial procedure.

Material used in hospitality

A critical aspect for the franchise to function successfully from the start will be based on a correct selection of the materials your businesses will need. And that are more specific than in other professional activities. Not surprisingly, it will be a very important part of your development and will require compliance by the franchisee. They simply contemplate the following sections.

1. Machinery: will be all the electrical appliances, tools and electrical appliances necessary to carry out this type of activity, and which will vary depending on the business niche selected under the franchise regime. They are highlighted, from the most necessary and basic, such as stoves, ovens, refrigerators, refrigerators ..., Until hospitality machinery more special, as for example in a cafeteria, all the machines for dispensing coffee. You cannot miss a review of these approaches if you are looking to start this type of activity on the right foot.
2. Tools: Nor can it lack all the necessary instruments to adapt the premises to the clients. Not surprisingly, many of them enjoy these. Crockery, cutlery, table linen, accessories and any other that is vital for its proper functioning must be presented in its list of material, before opening the premises to the public.
3. Facilities: You cannot forget all the reforms or remodeling that the hotel franchise will require. You can pass from the heating system to the most modern formats to maintain the air conditioning of the premises. No en vano, debes prestar atención que el client debe estar cómodo durante su visita. Y como consecuencia de esta demanda, no tendrá más remedio que aplicar sus demandas.
4. Piece of furniture: es el punto que todos los franquiciados saben, y no podría ser menos: sillas, taburetes, mesas, sillones, bars, y en definitiva todo lo que tenga que ver con la decoración. Será el sello distintivo del negocio y no se puede improvisar ni subestimar. Y lo que es más, it will be the definitive passport for clients to know the business philosophy. And that at home the hospitality segment will be totally different. The decorative element in a restaurant is not the same as in a rural tourism hosting.

Premises protection measures

If you have carried out the previous tasks, you will have a long way to go in your hospitality franchises, but be careful, they will not be enough. You must apply another series of measures that They will even demand the reform of the premises adapt it to current regulations on soundproofing or hygienic measures.

Regarding the first of them, it will be mandatory reception, otherwise you will not want to commit any infraction, which could cost you a strong sanction for the lack of any of these measures. For its correct application and operation, you will have no choice but to submit an acoustic impact study that will be signed by a technician, accompanied by a whole series of informative material: plans, reports and even certifications.

The control measures will be another of the aspects that you must fix to start your activity in a franchise in the hospitality sector. Surely you have heard from co-workers about some of these protection measures: noise limiters, double doors, special insulation, etc.. Before opening the business, they must have been completed and ratified by the municipal authorities. Without leaving aside the hygienic measures, to which you will be more used by other companies, but now taking into account that they will be used by the many clients who will visit you many times every day.

Fire extinguishing plans will be another very important part of your business, and it is mandatory for all buildings and commercial premises that have the hospitality industry as their activity, from bars to restaurants. So much so, therefore, you must anticipate before its inauguration, variables as important as evacuation signs, emergency lighting and fire extinguishers, among others.

Marketing plans

You have already fulfilled a very important and vital part for your hotel franchise business. But you have not finished everything, since it will be very important that you prepare a study program to detect the needs of the consumer in the area where you are going to open the business. And where La elección de la ubicación será de vital relevance para el desarrollo del negocio.. Do not forget that a correct location (preferably on a busy street) will be the key so that more clients visit you every day. Including that it has access to all types of public transport (subway, buses, taxis, etc.), and even parking for cars, whether public or private.

As a complementary measure, it is even possible to carry out a complete market study that detects the situation of the hospitality sector. And if your budget meets you, until you know the profile of the clientele in the area. With all security, they will give enough keys so as not to fail in the development of the franchises.

Ahora solo deberás de aplicar una cuidadosa estrategia de marketing para que los potenciales clientes empiecen a vislumbrar cómo será la actividad que les ofreces. Hay varias técnicas habilitadas, desde los spots publicitarios en algunos medios locales (siempre te saldrá más barato y llegarás más de forma directa a las persons que te interesan), hasta las tradicionales distribuciones publicitarias, en la calle o en los propios hogares.

And without stopping promoting it throught social media, as the key to reaching a greater number of recipients. You can even rely on friends or professionals who master these new technologies. And that will become an added point to your marketing plan.