Workflow

Workflow concept

What is a workflow?

The Workflow or workflow is a system that seeks to automate certain processes within the workplace. Applied in the context of marketing, mainly digital or online, it brings together all the actions that are automated in such a way that they are launched according to the different types of user and their link to a brand's website. An approach designed to speed up the implementation of strategies.

Coined just a few years ago within digital marketing, it is something that makes special sense within attraction marketing, since it is one of the main responsible for generating leads and converting them into customers. Taking advantage of all the information that can be extracted from the consumer thanks to digital environments, it allows giving personalized responses with which to connect more easily with users and better capture their attention.

Starting a workflow is something that requires several functions with which not only to shape it, but also to allow its activation. It is essential to know, at the same time, that it has to start from a simple structure, but very important: determine an initial trigger condition or it serves to define the user and, later, establish the actions that arise as a result of the fulfillment of said condition.

Applied in numerous contexts, it has become one of the greatest allies of modern marketing thanks to its perfect fit within the digital field.

What is a workflow for?

The Workflow is used so that any company can carry out all its processes in a much faster and more orderly way. Within marketing, the field that occupies us, is something that takes on special meaning, since it allows to throw answers and trigger concrete actions for different types of users. From this dynamics, the conversion rate increases and augurs a greater generation of leads that end up being clients, since it allows to throw personalized and oriented responses in the different interests of each member of the audience.

An approach that starts from the analysis of consumer data and takes advantage of it to increase profits. At the same time, it generates good feelings in the public, by showing the interest of the firms in giving them what they are simply interested in or need.

Workflow examples

We can have many different Workflow examples depending on whether we are talking about the app or the sectors where it can be launched.

A workflow approach could be to convert a stranger into a customer at NeoAttack, our agency. After your visit, and see interest in the Web design, you are invited to use the contact form and, from there, send promotions that may interest you. The approach of all this in a structured and automated way would be a case that exemplifies the concept that we are explaining.