Webrooming concept
What is Webrooming?
Webrooming is a concept that is increasingly used within the field of digital marketing. It consists of the action or actions that consumers carry out when they search for information about a brand's products through the website or websites of this, and then buy any of them in a physical store.
By meaning and consequences, it is a definition equivalent to what is known as ROPO, that is, to the search for information on the web to proceed with the purchase in the real world. Both are used interchangeably to refer to the same thing, so they are perfect synonyms.
Given the duration of the internet and the total familiarization with new technologies, fundamentally with smartphones, resorting to Webrooming has become one of the key strategies for any brand. The vast majority of users prefer to find out as much as possible about the candidate products for purchase, and for this they resort to the huge amount of information that moves through the internet.
That is where companies intercede, taking advantage to position themselves as perfect candidates in their corresponding sectors. Webrooming is essential today if a brand wants not only to move forward, but also to grow, and the fact is that the presence on the Internet has become very important, both to advertise a firm and to give strength to all the products or services that make available to consumers.
What is Webrooming for?
Webrooming serves, in the first instance, to help consumers make the best decision when obtaining any type of product. For companies, it is a concept that they can take advantage of in order to position themselves as the best alternative, not only increasing their presence, but also ensuring that the benefits of their initiative remain on the network.
A concept that also serves to promote the sales of physical stores. If companies and establishments reach agreements, they can obtain an increase in web visits and, at the same time, through special promotions, increase the clientele of certain establishments. It is an interesting circle for all parties.
Webrooming Examples
To illustrate the concept of Webrooming, suppose a consumer wants to buy a new refrigerator. Before going to any establishment, look on the internet to check technical specifications and opinions on websites of both stores and the brands themselves. Once you find the model you consider appropriate, you decide to go to your trusted store or to several nearby ones in search of the best price.
This is an example of Webrooming, which could be further expanded if a website had agreements with certain stores to give discounts to visitors.
More information about Webrooming
If you are looking for more information about Webrooming, we suggest you read any of the contents that we are going to link below.
