Destination URL Concept
What is a Destination URL?
The destination URL is the address of the web page to which the link points on which users click or click in an ad. This is the location that appears in the address bar of the browser, whose domain at the same time must coincide with that of the address that is seen within the ad.
Visible URL and destination URL, within an advertisement, do not have to be the same. In fact, it is recommended that they be different since the first one may have a more attractive format for the user, while the second have a somewhat more complex structure and difficult to memorize for those who see the commercial promotion.
A fairly recurring concept in the Google Ads search engine and that also differs from the final URL, commonly used in the past and proposed as an option for advertisers. It is the exact location to which the visitor is going to be taken, even though it may differ from the final location due to redirections or even temporary failures that force visits to be redirected.
Knowing what the destination URL is is something interesting for users and essential for traffickers, since they are the ones in charge of developing the ads that are used in places like Google Adwords. Now that we've introduced the concept, let's dig a little deeper to understand it better and so you can finish getting familiar with it.
What is a Destination URL for?
The destination URL serves so that the browser knows where to go when the user interacts with any advertisement made public on the Google display network or in any other linked to the commercial promotion. It is the key element to take the visitor to where he indicates the site on which he clicks or with which he interacts.
For companies it is something totally vital, since it ensures that the visits go where they want with the commercial promotion carried out. It is a totally necessary piece in the procedure of commercial promotion and interaction with the user; therefore, it helps to obtain increased traffic in the desired parts of a website and even SEO positioning.
Dropout Rate Examples
As examples of destination URL we can give many. To cite one case, we can make a hypothetical case with NeoAttack, our digital marketing agency. If we make an ad in which we talk about our contact form to hire SEO positioning services, it is possible that the address of the service appears indicated, but that in fact it is carried out https://neoattack.com/contacto/, where this form is located.
More information on Destination URLs
If you need to continue expanding this subject and learn more about it, we can give you more information about the destination URL with the following contents. In the links that you have below there are more details and interesting aspects.
