Concept of Automatic Locations
What are Automatic Placements?
Automatic Placements are a concept that appears within the Google AdWords field. In this commercial promotion platform, they are talked about to refer to the opportunity to display the advertising formats on different websites of the content network in an automated way, without the need to carry out any prior research to check their affinity.
For this, the Google platform proceeds with different algorithms that allow detecting the most prominent keywords on the different websites and connects them with those that define the advertising campaign. From this dynamic, it obtains the best possible results without the need for the advertiser to intervene, showing the advertising formats on these pages.
With the advances that modern technology presents, and the comforts that this entails, it is common for firms to increasingly opt for the use of Automatic Placements when distributing their ads over the Internet. Therefore, they save time and budget in research, since the system takes care of offering the most optimal results in the shortest possible time.
However, there are firms that continue to opt for the use of managed locations, which shape a totally opposite concept to the one we are dealing with. In these, they do exist to investigate and look in a more traditional way where to place the commercial promotion within the enormous network of the Internet.
What are Automatic Placements for?
Automatic placements serve so that companies, or rather advertisers, do not have to worry about searching and comparing which are the most suitable websites to publish the ads with which they want to gain visibility or achieve conversions. It is something automated, which gives comfort and good results.
In spite of everything, it requires that the keywords that define the campaign are well established, since otherwise the connection will not be the most appropriate and, therefore, the ads will not be as profitable. It is an automated system and, as such, it has many advantages in terms of time and workload, but it is also subject to restrictions to pay attention.
Examples of Automatic Placements
To give Examples of Auto Placements, the best we can do is raise a hypothetical case with our digital marketing agency, NeoAttack. Let's take a case where we want to promote our web design services through AdWords. We go to the Google platform, create the ad, assign keywords such as "web design", "web design agency" and the like.
By doing this, by selecting the automatic placements, Google will be in charge of seeing the pages that match in keywords or those that are more similar to those entered and, thus, will establish where the ads will appear.
More information on Automatic Placements
To get more information about Automatic Placements, as well as Google AdWords, we suggest you read the articles that we link below. In them you have more interesting details.
