Open Rate Concept
What is the Open Rate?
The Open Rate is a Index with which the number of people who have opened an email is quantified. Within email marketing, it is one of the basic metrics with which the campaign performance, given that it indicates the effectiveness and attractiveness of the applied strategy and the degree of success with respect to the interests of the target public.
Its calculation is quite easy. To find this ratio, all you have to do is do some easy math with which to divide the total number of open emails by the total sent and multiply by one hundred to get the percentage. The formula, as we have already indicated, is done in a matter of seconds and the result is quite important when reviewing the performance of the campaigns.
Constantly recording it and assessing how it progresses over time is a fairly common process in the field of email marketing. From this dynamic, those responsible for strategies can assess whether they are simply acting appropriately and getting closer to users or if, otherwise, they are not knowing how to hit the right spot to capture their interest and thus obtain both leads and customers.
One of many metrics to pay attention to when assessing returns and acting on developing strategies or campaigns.
What is the Opening Rate for
The open rate is used to obtain a real and tangible data with which to measure the effectiveness of an email marketing proposal. It indicates the performance of this and if the firm is knowing how to hit the target audience when sending its promotions or disseminating its contents, at the same time to see if it simply has an active and interested audience in what the brand can tell.
It is a very important meter to show the success or lack of it and the need, or not, to find another audience or refocus the message that you want to convey to the public you have.
Open Rate Examples
To give examples of the open rate, the best we can do is put a practical case. If in NeoAttack We developed an email campaign with which we sent an email to a total of 350 users and, thanks to our tools, we detected that 80 have opened the email, this translates into an open rate of 22.86%. Almost a quarter of the total have opened the mail, a percentage that is close to the frequent average.
More information about the Open Rate
If you need to read more about the Open Rate, we can recommend several publications with information of interest about it. In the following links you will be able to take a look at them and observe all the details they share, some can be very interesting.
