Social Commerce concept
What is Social Commerce?
Social Commerce (S-Commerce) or Social Commerce, is a category that includes electronic commerce and that take advantage of user feedback on social media, the contributions they provide and everything related to Social Networks for get a better shopping experience at the time of processing it through an online portal. It is based on the social factor and on the interaction with the audience in order to offer them the best.
All the marketing strategies included in this business model focus on obtaining greater interaction with users of social networks to obtain that necessary feedback, as well as increasing the sales index through product promotion.
The result of the cross between e-commerce and communication through the social network, which acquires added value by not having only commercial purposes. Social Commerce transcends conversionsEven when it has these as its objective, it also seeks to satisfy other types of consumer needs, such as entertainment or interaction with the brand. Take care of the audience so that leads become customers and for customers to stay, so it absolutely fits with the principles of the Inbound Marketing.
The philosophy of this branch is based on the fact that obtaining the sale is something that can be facilitated by offering trust and contact to the consumer, fundamental items in modern society.
What is Social Commerce for
Social Commerce serves so that, at the same time to increase the sales of a product, the consumer enjoys a better user experience when making a purchase. Not only that, it also achieves a greater engagement between brand and audience through direct interaction through social networks.
Instead of focusing on the sale, even when it does not stop pursuing it, it seeks to satisfy the public by offering entertaining content or commenting with users to capture their attention. Thus, it defines ties that improve the image of the firm in the eyes of the audience, useful for generating leads and build customer loyalty that are already available.
Social Commerce Examples
As examples of Social Commerce we can think of social media profiles such as that of Mercadona. This company, even though it has a business that works both inside and outside the online environment, has a profile that encourages interaction with its followers and manages to attract them to the brand. It does not leave aside the promotion or the information, but little by little it feeds more the communication to obtain both visibility and conversions.
More information about Social Commerce
If you need to learn more about Social Commerce, you can read the content of the articles that we will link later. There is much to discover about this area that continues to evolve. As more networks or alternatives to interact appear, the more this trade grows.
